Outreach & Leadership Package

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    • Animal Welfare Professional Member - $25
    • Student Member - Free!
    • Industry Partner Member - $50
    • Learning Non-member - $35

On June 16 - 17,  2020, The Association offered our first virtual conference. The conference theme — resilience —was is woven throughout the 18 sessions, across all four tracks: Field Services, Fundraising, Outreach and Shelter Medicine. This focused package offers you unlimited access to these sessions from the Outreach track plus some of the keynote and general sessions:

  1. Change Laws to Change Lives: Influencing Local Policies to Protect Animals
  2. Commitment to Action: Diversity, Equity, and Inclusion In Animal Welfare
  3. Communicating Collectively for Greater Impact During COVID-19                 
  4. Going Through Hell                      
  5. Hashtags and Hatemail 
  6. Rubber Not Glue: Awakening the Resilience Within You (keynote)


All of these sessions have been approved for CEs by CAWA. Texas DSHS, and NACA.

Learn about other content packages from the conference.

  • Change Laws to Change Lives: Influencing Local Policies to Protect Animals

    Product not yet rated Includes Credits Recorded On: 06/16/2020

    Learn how the legislative process works at the state and local levels, and become armed with the knowledge you need to work within the process to advocate for animals.

    The animal protection movement has grown into an amazing force for saving animals from abuse and neglect. But how can we prevent cruelty from happening in the first place? We need strong laws on the books, and we need savvy, informed, effective advocates for passing those laws—including animal sheltering professionals. This presentation will explain how the legislative process works at the state and local levels, to arm you with the knowledge you need to work within the process to advocate for animals. Getting involved in passing laws can seem like intimidating territory, but stories from past efforts to pass statewide bills and local ordinances in New Mexico will give you a sense of how lobbying works in practice—and hopefully inspire you to be a part of changing laws to change animals’ lives for the better.

    This session was recorded during the Spring Conference for Animal Welfare 2020.

    This session is approved for
    • CAWA CEs
    • Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
    • NACA CEs

    Jessica Johnson

    Chief Legislative Officer, Animal Protection of New Mexico and Animal Protection Voters

    As Chief Legislative Officer for Animal Protection of New Mexico and its 501(c)(4) arm, Animal Protection Voters, Jessica Johnson leads the organizations’ legislative and political efforts for the protection of New Mexico’s animals, and oversees programmatic and legal work to prevent wildlife cruelty. Armed with 8+ years of experience in government relations work for animal protection and a J.D. from Lewis & Clark Law School specializing in environmental and animal law, her expertise includes grassroots citizen advocacy, legislative analysis, campaign strategy and communications, and get-out-the-vote efforts.

  • Communicating Collectively for Greater Impact During COVID-19

    Product not yet rated Includes Credits Recorded On: 06/17/2020

    Learn the key takeaways and challenges in crisis communication so you’re prepared for the next crisis in your community.

    The COVID-19 crisis demanded timely, relevant, and accurate information be delivered to the public and our animal welfare community throughout North America. As such, a collection of communication experts from organizations across the U.S. and Canada was assembled into a COVID-19 Communications Task Force. The group’s daily charge was to review and assimilate all relevant information regarding COVID-19 and pets in order to develop and distribute the most critical messaging to four distinct audiences: the public, shelter staff, foster families, and animal control officers/law enforcement. The objective was to support shelters working on the front lines of COVID-19 by providing accurate information and communications materials that could be universally used. Learn the key takeaways and challenges in crisis communication so you’re prepared for the next crisis in your community.

    This session was recorded during the Spring Conference for Animal Welfare 2020.

    This session is approved for

    • CAWA CEs
    • Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
    • NACA CEs

    Michael Robbins

    Senior Vice President and Chief Marketing Officer, Atlanta Humane Society

    Michael Robbins is a senior executive with more than 12 years of distinguished accomplishments in both the corporate and nonprofit environments. Michael has been serving as the chair of the COVID-19 Communications Task Force. Currently, he serves as the Senior Vice President and Chief Marketing Officer for the Atlanta Humane Society. Immediately prior, Mike spent 10 years with the Michigan Humane Society.

    Katherine Shenar, CAWA

    Executive Vice President

    The Association for Animal Welfare Advancement

    Katherine Shenar brings 25 years of experience to her role as executive vice president for The Association for Animal Welfare Advancement. She has served as CEO for two animal welfare organizations and held leadership roles with four others. Katherine became a Certified Animal Welfare Administrator (CAWA) in 2020.

  • Hashtags & Hatemail

    Product not yet rated Includes Credits Recorded On: 06/16/2020

    Learn new approaches to dealing with abusive language, primarily in social media situations.

    Do you dread putting a found dog on Instagram because the public will declare that you have him on death row? Do you struggle to respond to cranky questions about your agency in public forums? Do you find yourself on pins and needles when making a tough decision on a cat who is a Facebook favorite? Learn new approaches to dealing with abusive language, primarily in social media situations. This session will offer you guidance on constructive public messaging on sensitive industry topics and help you turn the page on keyboard warriors.

    This session was recorded during the Spring Conference for Animal Welfare 2020.

    This session is approved for
    • CAWA CEs
    • Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
    • NACA CEs

    Nina Stively

    Director, Loudoun County Animal Services

    Nina Stively is the Director of Loudoun County Animal Services in northern Virginia, an independent government agency that includes the county animal shelter and a team of sworn humane law enforcement officers. Nina is a Certified Animal Cruelty Investigator, a Certified Animal Welfare Administrator, and an Animal Control Officer in the Commonwealth of Virginia. 

  • Commitment to Action: Diversity, Equity, and Inclusion in Animal Welfare (Panel Discussion)

    Includes Credits Recorded On: 06/16/2020

    Listen to a recording of a bold and honest conversation with a panel of animal welfare leaders already implementing change.

    Amanda Arrington (HSUS) and Johnny Jenkins (PetSmart Charities) joined forces in October 2019 to lead The Association for Animal Welfare Advancement’s Diversity, Equity, and Inclusion (DEI) committee. These two animal welfare leaders immediately began working to dismantle barriers to advance DEI efforts in animal welfare. Bolstered by The Association’s Board of Directors' commitment to action, the goal is to coordinate a North American leadership summit resulting in a doctrine dedicated to eradicating institutional structures that maintain systemic disparities in animal welfare. A strong and committed intersectional pipeline of advocates and leaders will be critical to the sustainability and evolution of this work. How do we stay vigilant, avoid complacency, and continue to challenge ourselves to advance in this work? We start with a bold and honest conversation at the 2020 Spring Conference with a panelist of animal welfare leaders already implementing change. 

    This session is approved for
    • CAWA CEs

    This panel discussion was recorded during the Spring Conference for Animal Welfare 2020. Learn about the full conference recording package. 

    And check out the free Diversity, Equity, and Inclusion Training Package which includes this recording.

    Amanda Arrington - Panel Facilitator

    Senior Director of Pets for Life, The Humane Society of the United States (HSUS)

    With Pets For Life, Arrington guides a social justice-driven approach to create equity in and access to pet resources and information for people in underserved communities. Under her leadership the program has been implemented in over 50 markets across the United States and is working to make companion animal welfare a more just and inclusive movement. Arrington previously served as a lobbyist and North Carolina State Director for HSUS., served three years as the chair of the Durham County Animal Control Advisory Committee and on the board of the Durham Interneighborhood Council. Amanda has received numerous awards for her community outreach work, including the prestigious American Veterinary Medical Association Humane Award in 2018. Arrington currently serves as co-chair of The Association for Animal Welfare Advancement’s OnPOINT committee on increasing diversity in animal welfare.

    Johnny Jenkins - Panel Facilitator

    Associate Relationship Manager

    PetSmart Charities

    Johnny Jenkins is an experienced grant making professional with expertise in strategic grant-making and program management. He has managed multi-million-dollar grant portfolios to advance racial and economic justice, LGBT equality, and animal welfare. As a member of PetSmart Charities’ Relationship Management Team, Johnny is responsible for managing the adoption grant portfolio for the Eastern United States and Puerto Rico. Johnny also provides leadership to multiple Diversity, Equity and Inclusion (DEI) initiatives in Animal Welfare including PetSmart Charities (Racial Equity Advisory Team Co-Lead), The Association for Animal Welfare Advancement (DEI Advisory Committee Co-Lead), and the Human Animal Support Services (HASS) Project DEI Advisory Committee.

    Gabrielle Chapman

    Senior Social Justice Analyst, The Humane Society of the United States (HSUS)

    Gabrielle Chapman is the former Executive Director of Call to Action for Racial Equality, West Virginia’s first professional statewide racial equity coalition. As HSUS’ Pets for Life Senior Analyst Social Justice, Gabrielle will lend her skill set to facilitate complex conversations ranging from criminal justice reform to racial and economic justice in the animal welfare world. She is a 2018–2019 Soros Justice Fellow with the Open Society Foundation and serves as a Board of Director for West Virginia’s Center on Budget and Policy and West Virginia Women's Health Center. Chapman holds a BS in Applied Biology from Russell Sage College. During her college years, she interned at the U.S. Department of Defense, was an assistant with Sage College’s Collegiate Science and Technology Entry Program, and volunteered with the American Friends Service Committee.

    Ed Jamison

    Director

    Dallas Animal Services, City of Dallas

    Dallas has the third largest intake in the United States, with over 39,000 dogs and cats coming into their care in 2019. Ed Jamison has been tasked with increasing public safety by getting loose animals off the streets, while at the same time increasing positive outcomes. To accomplish that, Jamison is leading a staff of around 220 employees, maximizing relationships with the rescue community, rebuilding the volunteer base and instituting new, progressive programming. Prior to coming to Dallas, Jamison was the Chief Animal Control Officer for the City of Cleveland, Ohio, but he entered the animal care and control world in the mid-2000s while he was the animal warden for the City of Garfield Heights, a suburb of Cleveland. In his time serving Cleveland, Ed made a push to redefine the way animal control functions and re-brand the public’s perception of the industry, along with the perception of pit-bull-type dogs. Ed serves on the board of The Association for Animal Welfare Advancement.

    Jose Sandoval

    Commissioner for the Department of Los Angeles Animal Services

    Known as a proponent on issues of health, safety, and animal advocacy serving in public service roles in the Los Angeles Area, in 2012 Sandoval founded the Latino Alliance for Animal Care coalition to educate and empower the Latino community about animal welfare. Sandoval's interest in working on behalf of animals began with the adoption of his German Shepherd/Collie mix, Lucky, from the East Valley Animal Shelter after the dog was abandoned by four previous owners. Today, the bond between Lucky and Sandoval is inseparable. From that experience, he continues to build his network as a resource to help other companion animals find loving homes.

  • Going Through Hell? Keep Going! + Conference Opening Remarks by Brad Shear, June 17, 2020

    Product not yet rated Includes Credits Recorded On: 06/17/2020

    We’ll explore the nature of attack, both online and in person, and strategies for preparing for, responding to, and recovering from these circumstances.

    Our work evokes an emotional response that drives donations, volunteer engagement, advocacy, and sometimes attack. We’ll share what animal sheltering leaders can do to prepare their staff and organization for challenging, emotionally charged situations. We’ll explore the nature of attack, both online and in person, and strategies for preparing for, responding to, and recovering from these circumstances.

    This session was recorded during the Spring Conference for Animal Welfare 2020.

    This session is approved for
    • CAWA CEs
    • Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
    • NACA CEs

    Jodi Buckman, CAWA

    Vice President of Veterinary Services, Dumb Friends League

    Jodi Lytle Buckman, CAWA, recently joined the Dumb Friends League as the Vice President of Veterinary Services. Jodi has worked in animal sheltering and welfare for over 30 years at the local, regional, and national levels, including working for 9 years with the ASPCA on national partnerships and grantmaking, and leading animal shelters in Maine, Minnesota, and Ohio. She achieved the Certified Animal Welfare Administrator (CAWA) designation in 2006.

    Jan McHugh-Smith, CAWA

    President and CEO, Humane Society of Boulder Valley, CO

    Jan McHugh-Smith, CAWA is the CEO of the Humane Society of Boulder Valley, an open-admission organization that serves 7,000 animals annually.  Jan’s animal welfare experience over the past 35 years includes being President & CEO of the Humane Society of the Pikes Peak Region, President of the San Francisco SPCA; and Director of Eagle County Animal Control, Eagle CO.  Jan is the Chair of Shelter Animal’s Count, creating a national database for shelter statistics and Chair of Coloradan’s Protecting Animal Welfare. She is the past Chair of the Association for the Advancement of Animal Welfare and served as Chair of CATalyst Council which works to raise the level of care and welfare for cats.

    Jim Tedford, CAWA

    President & CEO, The Association for Animal Welfare Advancement

    Jim Tedford accepted his dream job when he joined The Association as President & CEO in June of 2015.  But Jim is no stranger to the organization.  He has been a member for nearly 30 years and served as our Board Chairman some twenty years ago.  Jim has been actively engaged in the animal welfare movement for more than 34 years having served as CEO for animal sheltering organizations in New York, Louisiana and Tennessee.  He served as a regional director for The Humane Society of the United States and then spent six years providing direct response marketing services to animal welfare organizations. Jim presents frequently at national and regional conferences on various animal welfare issues, organizational development and not-for-profit management. 

  • Rubber Not Glue: Awakening the Resilience Within You + Conference Opening Remarks by Jim Tedford, June 16, 2020

    Product not yet rated Includes Credits Recorded On: 06/16/2020

    Learn how to flow through adversity; develop a resilient, courageous, and compassionate spirit; and bounce forward into success!

    Resilience is defined as the capacity to recover quickly from difficult situations. How much of it you have will dictate how you respond to the inevitable challenges of life that are thrown your way. Will you sink or will you swim? Will negative experiences stick to you and drag you down or do they roll off you like water off a duck’s back? We all want to be more resilient, but if we are already run down, not confident, afraid, or ready to throw in the towel, how does one develop this magical skill?

    Learn how to flow through adversity; develop a resilient, courageous, and compassionate spirit; and bounce forward into success! We will discuss how the human mind can be conditioned to suffer and introduce concepts of how to rewire your brain to cultivate more supportive neural pathways, thoughts, and emotional responses. Happiness and success are largely determined by how we choose to respond to events, whether they be good or bad. Life can present hard lessons, but resilience can help us transform hardship into opportunity, and not only lift ourselves, but also be an inspiration to others.

    This session was recorded during the Spring Conference for Animal Welfare 2020.

    This session is approved for

    • CAWA CEs
    • Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
    • NACA CEs

    Sarah J. Wooten, DVM, CVJ

    Dr. Sarah Wooten is a 2002 graduate of UC Davis School of Veterinary Medicine and a well-known international speaker in the veterinary and animal health care spaces. She has 10 years’ experience in public speaking and media work, and writes for a large number of online and print animal health publications, such as chewy.com, petMD, Vetstreet, Hill’s Education Blog, DVM360 print and online publications, Healthy Pet Magazine, and the Bark. Dr. Wooten is also a certified veterinary journalist, a member of the AVMA, and has 16 years’ experience in small animal veterinary practice.