Raise Money Not Taxes: How to Set Up Your Public Agency for Effective Fundraising

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Recorded On: 07/21/2020

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Public animal care and control agencies often face external and self-imposed barriers to fundraising that inhibit their lifesaving and community programming.  If you are unable to fundraise in your public shelter or you encounter roadblocks to fundraise effectively, join Shelly Simmons, CAWA, to hear how she conquered these obstacles at her government-run animal shelter and how it has improved how they serve their community.  In this presentation, Shelly will:

  • Debunk the misconception that government-run agencies cannot accept monetary donations.
  • Share basic accounting principles to add confidence in conversations with decision makers.
  • Explain how her agency legally accepts and spends donor dollars for special projects, additional staff, and new programs.
  • Share how she protects donated funds from reverting back to the general fund.
  • Discuss different fundraising strategies which made her agency more successful in its fundraising and lifesaving efforts.


Read this blog about the program.

This webinar recording is part of the new Innovation Bank. The Innovation Bank is a collection of bright ideas, innovative programs, and research that your organization can use for inspiration. Recorded sessions will be added to the series throughout Fall 2020.

Read blogs about Innovation Bank sessions.

Shelly Simmons, CAWA

Division Manager

Greenville County Animal Care (SC)

Shelly Simmons, CAWA, has worked in animal welfare nearly 25 years.  Thirteen of those years have been spent serving as the Division Manager for Greenville County Animal Care, the largest, open-admission public shelter in South Carolina.  When Shelly came to Greenville in 2007, her shelter was taking in more than 20,000 animals each year with a total budget of less than $800,000.  She was the first Division within her county government umbrella to fundraise.  As such, she faced many external and self-imposed barriers to get fundraising at her shelter approved and legally set up.  She is here today to share how she conquered these obstacles and hopes that some of it will help other public agencies that still struggle with these same barriers to fundraising.
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