The Association for Animal Welfare Advancement Learning Center
04/24/19 How to Get Sponsors Sponsoring and Donors Donating
Recorded On: 04/24/2019
Sponsors and donors alike seek connection, a sense of purpose, and the satisfaction of contributing to positive change. Cultivating sponsorships and donations is what keeps the lights on and the doors open. There's a science to raising dollars, and this webinar will show you how. Our own Tom Tholen, a 25-year+ veteran of raising funding, has developed a toolkit that will help you:
- Demonstrate the value and corporate benefits of sponsoring your shelter
- Attract, keep, and grow sponsorships
- Articulate the benefits of involving, engaging, and delivering to donors
- Understand how other industries are doing it
- Build and execute customized plans that appeal to your funders while not driving your staff crazy
This webinar recording has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit. Approved for 1.0 CFRE credits.
Tom Tholen, Senior Vice President, Marketing and Development
The Association for Animal Welfare Advancement
Tom Tholen is The Association's Senior Vice President of Marketing & Development. He has served as President of Companion Channel, a cloud-based digital screen media service that streamed into partner shelters. Tom is perhaps best known in the animal welfare industry as the former President & Chief Marketing Officer for Callahan Creek, which was the agency of record for Hill’s in the early days of their shelter program. Over the years, he has worked for several agencies, as well as major corporations including Hallmark, Sprint and General Electric. Tom received his BS in Journalism from the University of Colorado at Boulder.