07/01/20 Communicating in a Divided America

4.5 (2 votes)

Recorded On: 07/01/2020

It’s no secret that our nation is deeply divided along political and social lines. This is especially true right now. These divisions make it increasingly difficult for animal welfare organizations to develop messages that appeal to people on both sides of the divide.

While most organizations have missions that should appeal to liberals, conservatives, and everyone in between, it’s easy for messages to be delivered in a way that appeals to one side and not the other.  

Join us for a session that will equip your organization with the tools your staff, volunteers, and board need to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum.  Participants will learn how to: 

  • Identify and speak to the shared values of internal and external audiences, including potential supporters, regardless of their political or social ideology
  • Assess your existing communications to find language and imagery that turns off those on either side of the ideological divide
  • Eliminate jargon and develop direct, accessible communications that connect with shared values
  • Reach key audiences who are either unaware of or turned off by your existing messaging

This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.

Peter Panepento

Philanthropic Practice Leader, Turn Two Communications

Peter Panepento founded Turn Two Communications, a full-service communications and PR firm that specializes in working with nonprofits and foundations. Peter spent nearly two decades in journalism, including more than a decade covering the nonprofit world at The Chronicle of Philanthropy. He is co-author of Modern Media Relations for Nonprofits.

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Webinar Slides
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Open to download resource.
Webinar: Communicating in a Divided America
07/01/2020 at 3:00 PM (EDT)   |  60 minutes
07/01/2020 at 3:00 PM (EDT)   |  60 minutes Watch at least 45 minutes of this webinar to unlock the quiz & earn a certificate of completion.
Quiz: Communicating in a Divided America
5 Questions  |  Unlimited attempts  |  4/5 points to pass
5 Questions  |  Unlimited attempts  |  4/5 points to pass Pass this quiz in order to earn your certificate of completion.
Acknowledgement
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Agree to terms to continue.
Texas DSHS Certificate
1.00 TX DSHS credit  |  Certificate available
1.00 TX DSHS credit  |  Certificate available If a participant wants to provide feedback on this course and/or its sponsor, the participant can mail comments to the Texas Department of State Health Services, Training Course Coordinator, Zoonosis Control, MC 1956, P.O. Box 149347, Austin, Texas, 78714-9347 or email them to The.Vet@dshs.texas.gov.
Certificate of Completion
1.00 CAWA CE Credits credit  |  Certificate available
1.00 CAWA CE Credits credit  |  Certificate available