The Association for Animal Welfare Advancement Learning Center
07/01/20 Communicating in a Divided America
Recorded On: 07/01/2020
It’s no secret that our nation is deeply divided along political and social lines. This is especially true right now. These divisions make it increasingly difficult for animal welfare organizations to develop messages that appeal to people on both sides of the divide.
While most organizations have missions that should appeal to liberals, conservatives, and everyone in between, it’s easy for messages to be delivered in a way that appeals to one side and not the other.
Join us for a session that will equip your organization with the tools your staff, volunteers, and board need to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum. Participants will learn how to:
- Identify and speak to the shared values of internal and external audiences, including potential supporters, regardless of their political or social ideology
- Assess your existing communications to find language and imagery that turns off those on either side of the ideological divide
- Eliminate jargon and develop direct, accessible communications that connect with shared values
- Reach key audiences who are either unaware of or turned off by your existing messaging
This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.
Philanthropic Practice Leader, Turn Two Communications
Peter Panepento founded Turn Two Communications, a full-service communications and PR firm that specializes in working with nonprofits and foundations. Peter spent nearly two decades in journalism, including more than a decade covering the nonprofit world at The Chronicle of Philanthropy. He is co-author of Modern Media Relations for Nonprofits.
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