1/21/21 Beyond COVID: Planning and Forecasting Your 2021 Fundraising Revenue

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2020 will be a memorable year for countless reasons. For fundraising, and specifically animal welfare fundraising, 2020 presented both a dose of reality and a strategic opportunity.  Many animal welfare organizations saw an increase in the demand for their services, an increase in their level of recognition in the community and an increase in their fundraising.  For others, the demand and recognition increased while the fundraising did not.

Either way, during this webinar we will share insight and thoughts on how 2021 may shape up and provide you tools and strategies to retain your 2020 donors while also projecting fundraising revenue in 2021.  Participants will leave the webinar with a formula to forecast revenue as well as applicable strategies to increase individual and corporate support in 2021. 

This webinar is geared towards animal welfare professionals who seek to sustain or increase the current level of fundraising at their organization.  

This live and recorded program is approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1.0 CFRE CE
  • 1.0 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Sponsored by   image

Learn about our two new fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

Michael J. Buckley, CFRE


The Killoe Group

A career fundraiser, Michael J. Buckley, CFRE is a non-profit consultant, coach, and speaker whose work focuses on small and medium-sized non-profit organizations.  As President of The Killoe Group, Mike's extensive experience includes annual campaign audits and management, capital campaign leadership, feasibility studies, interim and ad-hoc program leadership, board governance and capacity building. 

Previous to his consulting career, Mike served as the Chief Philanthropy & External Affairs Officer at the Mohawk Hudson Humane Society in Albany, NY. In this role, Mike had overall responsibility for unrestricted, capital and legacy giving as well as strategically increasing the exposure of the organization.  Mike lead the organization’s first capital campaign which resulted in a 24,000 square foot state-of-the-art Animal Care Center.

The Association asked Mike to develop two Fundraising Certificate programs after his presentation at our Spring Conference in 2019. Check them out!

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