Award-Winning Public Service Announcements

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A public service announcement can be a powerful tool for raising awareness of your organization and your issues. This webinar will show you the differences between advertisements and PSAs, and help you decide which one to develop to meet specific goals. We will review the basic components needed to create a successful PSA. Attendees will learn what makes PSAs not only memorable but, more importantly, actionable – inspiring your adopters, donors or volunteers to act.  Bonus, you’ll enjoy viewing several award-winning PSAs produced by your peers.

This webinar recording has been approved for .5 Certified Animal Welfare Administrator continuing education credits.

Tom Tholen, Senior Vice President, Marketing and Development

The Association for Animal Welfare Advancement

Tom Tholen is The Association's Senior Vice President of Marketing & Development. He has served as President of Companion Channel, a cloud-based digital screen media service that streamed into partner shelters. Tom is perhaps best known in the animal welfare industry as the former President & Chief Marketing Officer for Callahan Creek, which was the agency of record for Hill’s in the early days of their shelter program. Over the years, he has worked for several agencies, as well as major corporations including Hallmark, Sprint and General Electric. Tom received his BS in Journalism from the University of Colorado at Boulder.

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