The Association for Animal Welfare Advancement Learning Center
Facebook Fundraising: Why We Ran Toward it While Others Ran from It
Recorded On: 06/16/2020
The line between marketing and fundraising continues to blur. It is becoming increasingly important to reach donors where they are at, and where a lot of donors are at is Facebook. In their first four years, Facebook fundraisers have raised over $2 Billion for nonprofits across the globe, but it’s not a perfect system, so many organizations have been slow to prioritize this platform in their fundraising plans. We’ll explore best practices for attracting worldwide donors and appealing to existing donors through real-time storytelling and capturing donor data. You’ll gain tips for stewardship and other scalable takeaways that you’ll be able to implement immediately, regardless of staff size and resources.
This session was recorded during the Spring Conference for Animal Welfare 2020.
This session is approved for
• CAWA CEs
• Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
• NACA CEs
• 1.0 CEs from CFRE International
Stephanie Filer
Executive Director
Shelter Animals Count
Stephanie Filer has worked in senior leadership positions at non-profits for nearly 20 years, leading high-performing communications, development, and operations teams. Her advocacy efforts at the state and local level have led to countless changes in animal welfare legislation, including overturning multiple decades-old breed specific /discriminatory ordinances across Iowa.
After nearly 12 years at the Animal Rescue League of Iowa, in August 2021 she joined Shelter Animals Count as Executive Director to further advance animal welfare across the country through data-enabled insights. Her professional and civic achievements have earned her Forty Under 40 recognition and the first annual Stephanie Filer Community Impact Award, among many other awards and honors.
