Facebook Fundraising: Why We Ran Toward it While Others Ran from It

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Recorded On: 06/16/2020


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The line between marketing and fundraising continues to blur. It is becoming increasingly important to reach donors where they are at, and where a lot of donors are at is Facebook. In their first four years, Facebook fundraisers have raised over $2 Billion for nonprofits across the globe, but it’s not a perfect system, so many organizations have been slow to prioritize this platform in their fundraising plans. We’ll explore best practices for attracting worldwide donors and appealing to existing donors through real-time storytelling and capturing donor data. You’ll gain tips for stewardship and other scalable takeaways that you’ll be able to implement immediately, regardless of staff size and resources.

This session was recorded during the Spring Conference for Animal Welfare 2020.

This session is approved for
• CAWA CEs
• Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
• NACA CEs
• 1.0 CEs from CFRE International

Stephanie Filer

Director of Development, Animal Rescue League of Iowa

As the Director of Development for the Animal Rescue League of Iowa, Stephanie Filer oversees the staff teams responsible for the public relations, marketing, fundraising, volunteer, and adoption programs at the state’s largest animal shelter.  She has been in non-profit marketing/fundraising for 15 years and was initially thrown into the dangerous waters of crisis communication after being nominated to serve as the media spokesperson on her first day as a board member at her hometown shelter, in the midst of their legal and public relations nightmare.  Throughout her career, she has successfully navigated a variety of communication issues, ranging from “small social media fires” to “public relations catastrophes”. 

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