The Association for Animal Welfare Advancement Learning Center
Strength Training for Fundraisers Series
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Register
- Animal Welfare Professional Member - Free!
- Student Member - Free!
- Industry Partner Member - Free!
- Learning Member - Free!
Sponsored by 
The Strength Training for Fundraisers series hosted by RKD Group will give you valuable tools to build your funding pipeline; build deeper relationships with donors; and develop timely messaging to entice current, past, and new donors.
Click on the Register button to be enrolled in all three sessions or use the links below to register for individual webinars:
9/14/22 A Bigger, Stronger Pipeline to Major Gifts
9/21/22 Breaking Down Resistance: Convincing Animal Lovers to Give to People
9/28 Sticking to the Plan: Monthly Giving Doesn’t Happen by Chance
The webinars - both live and recorded - are each approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
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Includes Credits Recorded On: 09/14/2022
The key to enhancing your donor pipeline is by cultivating the right prospects into deeper relationships—but where do you begin?
In today’s economic climate, pipeline development is one of the most important fundraising trends facing animal welfare organizations. The key to enhancing your upward migration is by cultivating the right prospects into deeper relationships—but where do you begin?
In this webinar, we’ll discuss:
- Using analytics and modeling to reveal the wealth in your file
- Crafting a communication strategy that speaks to mid and major donors
- Combining structure and energy to steward these donors properly
Presenters: Karla Baldelli, Vice President, Donor Engagement, RKD Group
Sponsored by
This session is the first in a 2022 Strength Training for Fundraisers series hosted by RKD Group. Register for the other sessions:
9/21/22 Breaking Down Resistance: Convincing Animal Lovers to Give to People
9/28 Sticking to the Plan: Monthly Giving Doesn’t Happen by Chance
Recorded Webinars with RKD: Future-focused Fundraising (2021)
This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
Read these blogs from RKD:
Don't Let Inflation Slow You Down
4 Simple Stewardship Practices
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Karla Baldelli
Vice President, Donor Engagement, RKD Group
Karla Baldelli, Vice President, Donor Engagement at RKD Group, is an elite nonprofit fundraising executive with a 25-year career in mid-major donor fundraising, engagement and stewardship. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. Since coming to RKD, she has helped organizations implement holistic mid-level programs and execute virtual events. Karla believes in keeping the donor experience at the heart of all fundraising efforts, which results in more inspired giving and increased revenue.
Fiona Cunningham
The RKD Group
Born, raised and educated in the UK, Fiona commenced a successful 13-year career in international business with Fortune 100 Corporations, resulting in serving as president of a wholly-owned subsidiary of a major global corporation. With a life-altering event, she adjusted her career aspirations toward the nonprofit sector.
After 18 years leading distinguished partner engagement with local and national nonprofits, including Arthritis Foundation and American Cancer Society, she joined RKD Group. Her expertise spans leadership development, strategic planning, corporate partnerships, major gifts, cause campaigns, distinguished events and volunteer leadership recruitment. -
Includes Credits Recorded On: 09/21/2022
We’ll discuss the potential challenges of convincing a group of animal lovers to give money to people to help animals.
For the last two decades, the field has diligently asked people to spay, neuter, and adopt pets to reduce the homeless pet population. Now, a new message centered around trust and keeping pets and people together is gaining traction.
In this webinar, we’ll sculpt and transform this shift into a fundraising offer. RKD Group will discuss the potential challenges of convincing a group of animal lovers to give money to people to help animals, and share what they’ve learned so far about this culture shift.
Presenters:
- David Miller, Senior Vice President, RKD Group
- Matt Pepper, CEO, Michigan Humane
- Jamie Westrick, Chief Philanthropy Office, Michigan Humane
Sponsored by
This session is the second in a 2022 Strength Training for Fundraisers series hosted by RKD Group. Register for the other sessions:
9/14/22 A Bigger, Stronger Pipeline to Major Gifts
9/28 Sticking to the Plan: Monthly Giving Doesn’t Happen by Chance
Recorded Webinars with RKD: Future-focused Fundraising (2021)
This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
Read these blogs from RKD:
Don't Let Inflation Slow You Down
4 Simple Stewardship Practices
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
David Miller, Senior Vice President, RKD Group
David Miller is Senior Vice President at RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. He brings more than two decades of animal welfare experience to help organizations craft their fundraising strategies for success. Prior to joining RKD in 2011, David spent 14 years working at animal welfare organizations, including serving as the CEO of three organizations in Florida and North Carolina.
Matt Pepper
CEO, Michigan Humane
Matt Pepper is president and CEO of the Michigan Humane. Previously he served in leadership roles in New Mexico, Tennessee, and Louisiana. His career began as an animal cruelty investigator. Matt has served on several boards including NACA, the Michigan Association of Animal Control Officers, and the Louisiana Animal Control Association. He is the Chair of the Board for The Association for Animal Welfare Advancement.
Jamie Westrick
Chief Philanthropy Office, Michigan Humane
Jamie Westrick joined Michigan Humane as Chief Philanthropy Officer in February 2020, following 17 years in public media fundraising, marketing, and program development. Jamie specializes in revenue development and communications by aligning a strategic vision and operational goals with donor relationships. Since arriving to Michigan Humane, Jamie has had success in broadening its donor base, funding mix and message through the human-centered approach to animal welfare.
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Includes Credits
How do you build a strong monthly giving program that lifts your net revenue?
Successful nonprofits know that consistent, dependable revenue is increasingly valuable—that’s why fundraisers work to sustain monthly giving. But how do you activate and power up a strong monthly giving program that lifts your net revenue?
RKD Group recently formed a task force to study the data around what drives donors to give monthly. They’ll share the findings in this webinar, and provide examples of how to step up to an “always on” approach to sustainer conversion.
Presenters:
- Hayley Smith Vice President, Digital, RKD Group
- Maegan Hoffmann, Director of Donor Experience, SPCA of Texas
Sponsored by
This session is the third in a 2022 Strength Training for Fundraisers series hosted by RKD Group. Register for the other sessions:
9/14/22 A Bigger, Stronger Pipeline to Major Gifts
9/21/22 Breaking Down Resistance: Convincing Animal Lovers to Give to People
Recorded Webinars with RKD: Future-focused Fundraising (2021)
Read the blog: Monthly Giving Doesn’t Just Happen
This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
Read these blogs from RKD:
Don't Let Inflation Slow You Down
4 Simple Stewardship Practices
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Maegan Hoffmann
Director of Donor Experience, SPCA of Texas
Maegan Hoffmann is the Director of Donor Experience for SPCA of Texas. She has led integrated million-dollar fundraising strategies for nonprofits of all sizes for more than 10 years. With a passion for donor-centricity, Maegan is a data-informed risk-taker who is deeply devoted to the wholistic donor experience.
Hayley Smith
Vice President, Digital, RKD Group
Hayley Smith is Vice President, Digital, at RKD Group. She has 15 years of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. Hayley has been with RKD since 2019, and she helps dozens of animal welfare organizations across the U.S. see the big picture of digital performance, guiding strategies that optimize online donor journeys to tell their story on devices of all shapes and sizes.
