The Association for Animal Welfare Advancement Learning Center
TechSoup: Email Marketing for Nonprofits Bundle
Our partner, TechSoup, presents a five-part series of on-demand webinars that will show you how to create and implement an effective email marketing strategy. We'll cover segmenting and customizing your email marketing messages and content for better results, goal setting, benchmarking and analytics as well as discuss the best frequency for your email campaigns to optimize your response rates and budget. Whether you are a marketing maven or a newbie, you'll come away with a deep understanding of how to integrate email with online and offline marketing channels for a successfully integrated campaign.
*All course fees are non-refundable.
- Email Marketing 101: How to Get Started Building Your Email Marketing Strategy
- Email Marketing 201: Goal Setting and Benchmarking (Analytics are Fun!)
- Email Marketing 202: The Importance of Target Lists
- Email Marketing 203: Segmenting Your Targets and Growing Your Email List
- Email Marketing 204: How to Stand Out in Your Audience’s Email Inbox
Members of The Association:to receive 20% discount off the $200 tuition - discount applicable June 1 - December 31, 2019 only.