At its core, major gift fundraising is easy. It’s about making people feel good about themselves and good about giving, and we all can do that! Major gift fundraising in 2020 isn’t about money. In fact, lack of available capital in today’s world to fund major gifts is not an issue at all, and there’s never been more money in the charitable system. Raising major gifts is about how we treat people. It’s about conversations, not transactions. It’s about collaboration, not lecturing. It’s about fairness, not manipulation. Donors want to give—they need to, they want to, and sometimes, they’re required to.

This session will provide attendees with the confidence and tangible takeaways they can implement back in their offices the following week to begin a newfound major gift trajectory no matter how far along they already might be. We move beyond the “spray and pray” approach into a major gift strategy suitable for the way relationships and communities really work today. It’s all about providing more relevant engagement experiences in an affordable, high-ROI way!

This session was recorded during the Spring Conference for Animal Welfare 2020.

This session is approved for
• CAWA CEs
• Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
• NACA CEs
• 1.0 CEs from CFRE International