The Association for Animal Welfare Advancement Learning Center
The Real-Time Way to Raise Major Gifts, and How it’s Different than Five Years Ago
Recorded On: 06/16/2020
At its core, major gift fundraising is easy. It’s about making people feel good about themselves and good about giving, and we all can do that! Major gift fundraising in 2020 isn’t about money. In fact, lack of available capital in today’s world to fund major gifts is not an issue at all, and there’s never been more money in the charitable system. Raising major gifts is about how we treat people. It’s about conversations, not transactions. It’s about collaboration, not lecturing. It’s about fairness, not manipulation. Donors want to give—they need to, they want to, and sometimes, they’re required to.
This session will provide attendees with the confidence and tangible takeaways they can implement back in their offices the following week to begin a newfound major gift trajectory no matter how far along they already might be. We move beyond the “spray and pray” approach into a major gift strategy suitable for the way relationships and communities really work today. It’s all about providing more relevant engagement experiences in an affordable, high-ROI way!
This session is approved for
• CAWA CEs
• Texas Department of State Health Services (DSHS) CEs toward ACO CE requirements per Ch. 829 of the Texas Health and Safety Code
• NACA CEs
• 1.0 CEs from CFRE International
Founder & Principal Consultant, Carpe Diem Fundraising
Scott Koskoski is the founder and principal consultant at Carpe Diem Fundraising, where he partners with local, national, and international organizations to increase fundraising and engagement production, evolve staff and board both culturally and professionally, and strengthen their value propositions. Scott has enjoyed a 22-year journey as a frontline fundraiser, campaign director, and nonprofit leader. Scott’s experience focuses on major and principal gifts, board engagement, strategic planning, and coaching anyone with a desire to elevate their impact.