1-28-26 How to Maximize Your Digital Fundraising Potential

3.67 (3 votes)

Recorded On: 01/28/2026

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    • Animal Welfare Professional Member - Free!
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Is your animal care organization truly maximizing its digital fundraising potential? If your strategy relies mainly on email or social media, you may be missing out on significant revenue opportunities. By establishing the essential building blocks of digital fundraising, you can unlock stronger performance, deeper donor engagement, and enhance long-term growth.

Join RKD Group for a practical, high-value webinar designed to help you level up your online fundraising. You’ll walk away with actionable guidance you can start using right away. 

You’ll learn how to:

  • Build a core digital infrastructure that drives sustainable growth
  • Identify high-value audience segments and optimize donor journeys
  • Implement quick-win tactics that boost online revenue fast

Presenters:

  • Maegan Hoffman, Director of Digital Strategy, RKD Group
  • Dustin Riddle, Senior Vice President of Client Partnership, RKD Group

Sponsored by   image

This session is the second in a 3-part series hosted by RKD Group.
Check out the recording of the first session:  Post-GivingTuesday Insights to Power Year-End Giving


This live and recorded program is approved for 

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services
  • 1.0 points for CFRE (Category 1.B -Education)

Learn about our two fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

Dustin Riddle

Dustin Riddle

Senior Vice President, Client Partnership

RKD Group

Dustin brings more than a decade of nonprofit experience to his role asSenior Vice President of Client Partnership at RKD Group, leading the AnimalCare team and guiding clients through today's ever-changing fundraising andmarketing landscape. He has worked for more than 13 years in the nonprofitspace on an array of clients from animal welfare, cancer research, rescuemissions and food banks. Dustin made the switch to nonprofit marketing in 2012,from working on for-profit clients in the financial and retail space, mostnotably Home Depot.


Maegan Hoffman

Maegan Hoffman

Director, Digital Strategy

RKD Group

Maegan Hoffman is Director of Digital Strategy at RKD Group and an experienced fundraising strategist and development operations leader with 15 years of experience. She leads multi-million-dollar omni-channel fundraising and communications strategies grounded in data integrity and donor-centricity, strengthening cross-organizational collaboration and driving measurable revenue growth.

 

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