1-28-26 How to Maximize Your Digital Fundraising Potential

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Includes a Live Web Event on 01/28/2026 at 3:00 PM (EST)

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- Animal Welfare Professional Member - Free!
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Is your animal care organization truly maximizing its digital fundraising potential? If your strategy relies mainly on email or social media, you may be missing out on significant revenue opportunities. By establishing the essential building blocks of digital fundraising, you can unlock stronger performance, deeper donor engagement, and enhance long-term growth.

Join RKD Group for a practical, high-value webinar designed to help you level up your online fundraising. You’ll walk away with actionable guidance you can start using right away.

You’ll learn how to:

Build a core digital infrastructure that drives sustainable growth
Identify high-value audience segments and optimize donor journeys
Implement quick-win tactics that boost online revenue fast

Presenters:

Maegan Hoffman, Director of Digital Strategy, RKD Group
Dustin Riddle, Senior Vice President of Client Partnership, RKD Group

Sponsored by

This session is the second in a 3-part series hosted by RKD Group.
Check out the recording of the first session: Post-GivingTuesday Insights to Power Year-End Giving

This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1 CE from Texas DSHS. This session is pending approval for 1.0 CFRE.

Learn about our two fundraising certificate programs:

The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.

The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.

Dustin Riddle

Senior Vice President of Client Partnership

RKD Group

Dustin brings more than a decade of nonprofit experience to his role as Senior Vice President of Client Partnership at RKD Group, leading the Animal Care team and guiding clients through this ever-changing fundraising and marketing landscape. He has worked for more than 13 years in the nonprofit space on an array of clients from animal welfare, cancer research, rescue missions, and food banks. Dustin made the switch to nonprofit marketing in 2012, from working on for-profit clients in the financial and retail space, most notably Home Depot.