The Association for Animal Welfare Advancement Learning Center
12-03-25 Post-GivingTuesday Insights to Power Year-End Giving
Includes a Live Web Event on 12/03/2025 at 3:00 PM (EST)
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Register
- Animal Welfare Professional Member - Free!
- Student Member - Free!
- Industry Partner Member - Free!
- Learning Member - Free!
- Industry Partner - Non-Member - Free!
After the rush of GivingTuesday generosity, what’s next? We’re here to help you make sense of the data.
Join us the day after GivingTuesday on Wednesday, Dec. 3 from 3-4 p.m. ET for a fast, data-rich breakdown on what animal welfare donors are thinking right now. Lori Collins and Dustin Riddle of RKD Group will unveil fresh animal welfare data, industry research, and survey results to help you decode donor sentiment and think about what it means for the final weeks of the year.
You’ll learn:
- Where donor enthusiasm spiked and where it didn’t
- How intent, trust, and channel preferences are changing
- Which messages and offers are landing, and which ones need to retire
- Tactical moves for email, paid, and direct mail in the last push
Walk away with a practical playbook to turn post-GivingTuesday momentum into year-end revenue.
Presenters:
- Lori Collins, Executiv,e Vice President, Marketing Science, RKD Group
- Dustin Riddle, Senior Vice President of Client Partnership, RKD Group
Sponsored by
This session is the first in a 23-part series hosted by RKD Group.
Read the blog: Monthly Giving Doesn’t Just Happen
This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Lori Collins
Executive Vice President, Marketing Science
RKD Group
Lori Collins is Executive Vice President, Marketing Science, at RKD Group. She leads RKD's data science services, including market research, audience planning, measurement & experimentation, descriptive & predictive analytics, modeling and other AI/ML solutions. Lori has a wealth of experience and a proven track record in building high-performing teams that leverage data sciences to drive strategic decisions and propel the growth and effectiveness of nonprofits' fundraising.
Dustin Riddle
Senior Vice President of Client Partnership
RKD Group
Dustin brings more than a decade of nonprofit experience to his role as Senior Vice President of Client Partnership at RKD Group, leading the Animal Care team and guiding clients through this ever-changing fundraising and marketing landscape. He has worked for more than 13 years in the nonprofit space on an array of clients from animal welfare, cancer research, rescue missions, and food banks. Dustin made the switch to nonprofit marketing in 2012, from working on for-profit clients in the financial and retail space, most notably Home Depot.
