After the rush of GivingTuesday generosity, what’s next? We’re here to help you make sense of the data.

Join us the day after GivingTuesday on Wednesday, Dec. 3 from 3-4 p.m. ET for a fast, data-rich breakdown on what animal welfare donors are thinking right now. Lori Collins and Dustin Riddle of RKD Group will unveil fresh animal welfare data, industry research, and survey results to help you decode donor sentiment and think about what it means for the final weeks of the year.

You’ll learn:

• Where donor enthusiasm spiked and where it didn’t
• How intent, trust, and channel preferences are changing
• Which messages and offers are landing, and which ones need to retire
• Tactical moves for email, paid, and direct mail in the last push

Walk away with a practical playbook to turn post-GivingTuesday momentum into year-end revenue. 

Presenters:

• Lori Collins, Executive Vice President, Marketing Science, RKD Group
• Dustin Riddle, Digital, RKD Group

Sponsored by   

This session is the first in a 2series hosted by RKD Group.

Read the blog: Monthly Giving Doesn’t Just Happen

This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.

Learn about our two fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.