The Association for Animal Welfare Advancement Learning Center
5-13-26 Small but Mighty: The Power of Monthly Giving for Animal Welfare Organizations
Includes a Live Web Event on 05/13/2026 at 2:00 PM (EDT)
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Register
- Animal Welfare Professional Member - Free!
- Student Member - Free!
- Industry Partner Member - Free!
- Learning Member - Free!
- Industry Partner - Non-Member - Free!
Monthly giving has quietly become one of the most transformative forces in animal welfare fundraising, and the data proves it. In this webinar, RKD Group's experts will pull back the curtain on what the 2025 Animal Care Benchmark reveals about sustainer donors: who they are, what they give, and why they matter more than ever to your organization's long-term health.
Attendees will walk away with:
- Benchmark insights on how sustainer giving is reshaping animal welfare
- Acquisition strategies for finding new sustainer audiences
- Ask amount strategy rooted in real data
- Retention best practices and donor journey tactics
- Digital and tech considerations for building your sustainer program infrastructure
- Upgrade pathways that inspire sustainers to increase their impact over time
Presenters:
- Maegan Hoffman, Director, Digital Strategy
- Kat Noviello, Associate Director, Strategy
- Dustin Riddle, Senior Vice President, Client Partnership
Sponsored by
This session is the third in a 3-part series hosted by RKD Group.
Check out the recordings of the first two sessions: Post-Giving Tuesday Insights to Power Year-End Giving and How to Maximize Your Digital Fundraising Potential
This live and recorded program is approved for
- 1 Certified Animal Welfare Administrator continuing education credit
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services
- 1.0 points for CFRE (Category 1.B -Education)
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Maegan Hoffman
Director, Digital Strategy
RKD Group
Maegan Hoffman is Director of Digital Strategy at RKD Group and an experienced fundraising strategist and development operations leader with 15 years of experience. She leads multi-million-dollar omni-channel fundraising and communications strategies grounded in data integrity and donor-centricity, strengthening cross-organizational collaboration and driving measurable revenue growth.
Kat Noviello
Associate Director, Strategy
RKD Group
Kat Noviello is Associate Director of Strategy at RKD Group, where she develops integrated, multi-channel strategies that help animal care organizations grow donor relationships and drive long-term support. She brings expertise in paid media, audience growth and campaign development, with a focus on turning moments of compassion into lasting impact for animals.
Dustin Riddle
Senior Vice President, Client Partnership
RKD Group
Dustin brings more than a decade of nonprofit experience to his role asSenior Vice President of Client Partnership at RKD Group, leading the AnimalCare team and guiding clients through today's ever-changing fundraising andmarketing landscape. He has worked for more than 13 years in the nonprofitspace on an array of clients from animal welfare, cancer research, rescuemissions and food banks. Dustin made the switch to nonprofit marketing in 2012,from working on for-profit clients in the financial and retail space, mostnotably Home Depot.
