The Association for Animal Welfare Advancement Learning Center
10-01-24 The Clinic: Rethinking Your Brand
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Register
- Animal Welfare Professional Member - Free!
For Animal Welfare Professional Members only
Are you considering a rebrand (large or small)? This interactive virtual workshop, presented by Karen Handelman, President of 501creative, and Rachel Klousnitzer, Senior Director of Marketing and Communications at Anti-Cruelty, will include an organizational rebrand case study and follow with an opportunity for you to have your marketing materials critiqued. That’s right, attendees are invited to submit materials (logo, social media posts/profile, website pages, donor communication, etc.) ahead of time, and the group, including the presenters, will provide feedback live during the session. Please submit by by Monday afternoon, October 1.
The Anti-Cruelty Society, a 125-year-old organization, recently rebranded themselves and became Anti-Cruelty. Karen and Rachel worked together on this major design initiative. Their case study will exemplify key components to a successful rebrand, whether that’s at the programmatic level or for the entire organization. Topics covered will include:
- Identifying costs and establishing a budget
- Developing a project timeline
- Gaining buy-in from stakeholders including staff, board members, volunteers, and donors
- Conducting research and executing the rebranding
- Assessing the response to the new brand
This interactive virtual workshop is especially for marketing and communications professionals, executive directors, board members, and liaisons. Plan to keep your microphone unmuted and your webcam on so that you can fully engage with everyone.
Open only to Animal Welfare Professional members of The Association.
This clinic has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit and 1 NACA CE.
Karen Handelman
President, 501creative, Inc.
Karen Handelman founded 501creative after discovering that most non-profits were struggling with their brand and messaging, relying on pro-bono work that was not communicating or fundraising effectively. For almost 30 years, her team has been helping nonprofits find their voice, spread their message, and realize their mission. They have a special love for animal welfare organizations, and have been partnering with them since the very beginning.
Rachel Klousnitzer
Senior Director of Marketing and Communications, Anti-Cruelty
Rachel Klousnitzer has been helping nonprofits increase their brand awareness through marketing, media relations, communications, and more for over a decade. A passionate animal lover and lifelong Chicagoan, she jumped at the opportunity to join Anti-Cruelty in 2022 and lead the rebrand efforts for her favorite non-profit during its 125th year.
