The Association for Animal Welfare Advancement Learning Center
10-01-24 The Clinic: Rethinking Your Brand
Includes a Live Web Event on 10/01/2024 at 3:00 PM (EDT)
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Register
- Animal Welfare Professional Member - Free!
Limited to 30 People - there will be a waitlist
The Anti-Cruelty Society, a 125-year-old organization, recently rebranded themselves and became Anti-Cruelty. Karen Handelman, President of 501creative, and Rachel Klousnitzer, Senior Director of Marketing and Communications at Anti-Cruelty, worked together on this major design initiative. Learn from their experience. They will walk you through their organizational rebranding process, including:
- Identifying costs and establishing a budget
- Developing a project timeline
- Gaining buy-in from stakeholders including staff, board members, volunteers, and donors
- Conducting research and executing the rebranding
- Assessing the response to the new brand
This interactive virtual workshop is especially for marketing and communications professionals, executive directors, board members and liaisons. Open only to Animal Welfare Professional members of The Association.
Considering rebranding or even changing your organization's name? Attendees are invited to submit organizational pieces (logo, social media post/profile, donor communication item) ahead of time for group feedback and discussion, including an assessment from the presenters.
Submit Files For Group Feedback and Discussion
This clinic has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit and 1 NACA CE.
Karen Handelman
President, 501creative, Inc.
Karen Handelman founded 501creative after discovering that most non-profits were struggling with their brand and messaging, relying on pro-bono work that was not communicating or fundraising effectively. For almost 30 years, her team has been helping nonprofits find their voice, spread their message, and realize their mission. They have a special love for animal welfare organizations, and have been partnering with them since the very beginning.
Rachel Klousnitzer
Senior Director of Marketing and Communications, Anti-Cruelty
Rachel Klousnitzer has been helping nonprofits increase their brand awareness through marketing, media relations, communications, and more for over a decade. A passionate animal lover and lifelong Chicagoan, she jumped at the opportunity to join Anti-Cruelty in 2022 and lead the rebrand efforts for her favorite non-profit during its 125th year.
