The Association for Animal Welfare Advancement Learning Center
5/06/21 Stewardship: Breaking Free from the Ask-And-Repeat Model
Recorded On: 05/06/2021
Donors have poured their hearts into your missions to help improve the lives of animals—fundraisers can’t take that for granted. How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs? Learn how to break free from the ask-and-repeat model by:
- - Building a stronger connection with supporters
- - Using new tools and technology
- - Targeting high-value donors through modeling
- David Miller, Senior Vice President, RKD Group
- Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
- Sarah Dale, Humane Society of Tampa Bay
This session is Part 1 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue. Register for the other sessions:
This live and recorded program is approved for:
- 1 Certified Animal Welfare Administrator continuing education credit
- 1.0 CFRE CE
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)
Read this blogs from RKD:
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two new fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
David Miller, Senior Vice President, RKD Group
David Miller is Senior Vice President at RKD Group, a leading fundraisingand marketing services provider to hundreds of nonprofit organizations. Hebrings more than two decades of animal welfare experience to help organizationscraft their fundraising strategies for success. Prior to joining RKD in 2011,David spent 14 years working at animal welfare organizations, including a stintas CEO at Peggy Adams Animal Rescue League.
Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
Robin Rowland is the Vice President of Donor Relations and Communications atWayside Waifs, Kansas City's largest no-kill animal shelter and pet adoptioncampus. Robin has more than 25 years of experience in nonprofit fundraising,communications, and public relations. In addition to her professionalexperience, she has been a long-time volunteer to various organizationsincluding The Junior League of Kansas City, Missouri, Big Brothers Big Sisters,YouthFriends and the Humane Society of Greater Kansas City.
Sarah Dale, Donor Relations & Grant Coordinator, Humane Society of Tampa Bay
Sarah Dale is a Donor Relations and Grant Coordinator for the Humane Societyof Tampa Bay, a nonprofit organization that provides shelter for homeless and a-risk animals, adoptions, hospital and TNVR services for the general public.With more than a decade of experience working with for-profit and nonprofitorganizations, Sarah specializes in donor relations, grant management, databasemanagement, and grant writing.