5/06/21 Stewardship: Breaking Free from the Ask-And-Repeat Model

4.5 (2 votes)

Recorded On: 05/06/2021

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    • Animal Welfare Professional Member - Free!
    • Student Member - Free!
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Donors have poured their hearts into your missions to help improve the lives of animals—fundraisers can’t take that for granted. How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs? Learn how to break free from the ask-and-repeat model by:

  • - Building a stronger connection with supporters
  • - Using new tools and technology
  • - Targeting high-value donors through modeling  


  • David Miller, Senior Vice President, RKD Group
  • Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
  • Sarah Dale, Humane Society of Tampa Bay 

Read the blog about this session.

This session is Part 1 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue.  Register for the other sessions:

Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact
W  5/19 Virtual Events: Lessons Learned in a Year of Chaos

Sponsored by   image

This live and recorded program is approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1.0 CFRE CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Read this blogs from RKD:

4 Simple Stewardship Practices 

Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?

Learn about our two new fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

Technical Issues During a Live Webinar?

David Miller, Senior Vice President, RKD Group

David Miller is Senior Vice President at RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. He brings more than two decades of animal welfare experience to help organizations craft their fundraising strategies for success. Prior to joining RKD in 2011, David spent 14 years working at animal welfare organizations, including serving as the CEO of three organizations in Florida and North Carolina.

Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs

Robin Rowland is the Vice President of Donor Relations and Communications atWayside Waifs, Kansas City's largest no-kill animal shelter and pet adoptioncampus. Robin has more than 25 years of experience in nonprofit fundraising,communications, and public relations. In addition to her professionalexperience, she has been a long-time volunteer to various organizationsincluding The Junior League of Kansas City, Missouri, Big Brothers Big Sisters,YouthFriends and the Humane Society of Greater Kansas City.

Sarah Dale, Donor Relations & Grant Coordinator, Humane Society of Tampa Bay

Sarah Dale is a Donor Relations and Grant Coordinator for the Humane Societyof Tampa Bay, a nonprofit organization that provides shelter for homeless and a-risk animals, adoptions, hospital and TNVR services for the general public.With more than a decade of experience working with for-profit and nonprofitorganizations, Sarah specializes in donor relations, grant management, databasemanagement, and grant writing. 

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