5/19/21 Virtual Events: Lessons Learned in a Year of Chaos

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When events were canceled last spring, many animal welfare organizations were thrust into the unknown world of virtual events. Through it all, we learned a lot about what works and what doesn’t. A year later, it’s clear that virtual events are here to stay. We’ll discuss the fundamentals of hosting a successful virtual event in 2021, including:

  • - Creating a fun, engaging experience
  • - Activating volunteers and donors
  • - Running an organized, well-planned show
  • - Using data to track and measure


  • Karla Baldelli, Vice President, Donor Engagement, RKD Group
  • KC Routos, Event Manager, Animal Rescue League of Iowa
  • Debbie MacDonald, Development Director at City Rescue Mission

This session is Part 3 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue.  Register for the other sessions:

Th 5/06 Stewardship: Breaking Free from the Ask-And-Repeat Model  

Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact 

This series is sponsored by   image

This live and recorded program is approved for:

  • Approved for 1 Certified Animal Welfare Administrator continuing education credit 
  • Approved for 1.0 CFRE CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Learn about our two new fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

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Karla Baldelli

Vice President, Donor Engagement, RKD Group

Karla Baldelli, Vice President, Donor Engagement at RKD Group, is an elite nonprofit fundraising executive with a 25-year career in mid-major donor fundraising, engagement and stewardship. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. Since coming to RKD, she has helped organizations implement holistic mid-level programs and execute virtual events. Karla believes in keeping the donor experience at the heart of all fundraising efforts, which results in more inspired giving and increased revenue.

KC Routos

Event Manager, Animal Rescue League of Iowa

KC Routos is the Event Manager for Animal Rescue League of Iowa, the state'slargest nonprofit animal shelter. KC's event planning background and dedicationto detail has helped her successfully navigate the changing landscape of eventfundraising and plan the organization's first virtual event this past year. 

Debbie MacDonald

Development Director at City Rescue Mission

With more than 35 years in business and nonprofit sectors,Debbie MacDonald serves as the Director of Development for City Rescue Mission located in Oklahoma City. Debbie has decades of experience serving as a nonprofit professional and is highly skilled in building strong relationships with stakeholders, volunteers and donors that spur giving and support events. 

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