Inclusive, Effective Fundraising & Marketing

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Recorded On: 06/09/2021

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    • Animal Welfare Professional Member - Free!
    • Student Member - Free!
    • Industry Partner Member - Free!
    • Learning Member - Free!
    • Industry Partner - Non-Member - Free!

Learn from two different organizations working in the same city on how they approach fundraising and how they're ensuring their communications represent and inspire Atlanta. You'll hear about different fundraising opportunities, including grassroots fundraising, campaigns, giving days, and galas. See how these two organizations approach diversity and inclusion in their marketing materials, messaging, storytelling, audience engagement, and tough conversations with supporters.

This session, both live and the recording, has been approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit 
  • 1 CFRE CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

This session was presented at The Spring Conference for Animal Welfare Advancement 2021.

​Heather Friedman

Chief Marketing Officer, LifeLine Animal Project

Heather Friedman, Chief Marketing Officer for LifeLine Animal Project, is a marketing and communications expert with over 22 years of agency and client-side experience in integrated brand marketing, communications, strategic channel planning, and digital marketing. Since joining LifeLine Animal Project in 2015, she has developed strategic marketing and communication solutions to help foster adoptions, donations, community engagement, and overall awareness of their lifesaving mission. 

Christina Hill

Director of Marketing and Communications, Atlanta Humane Society

Christina Hill is part of a fantastic community engagement team at the Atlanta Humane Society where she has been for the past 4 years. Previously, she worked at the Michigan Humane Society and with nonprofits abroad while obtaining her master's degree in nonprofit public relations.

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