The Roundtable: How Loud Can You Bark? Hellraising vs Fundraising

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Big brands get to have the biggest voices and attention, while organizations doing the most good are often overlooked. Nonprofit social impact orgs such as animal shelters can’t compete with the $$$$ budgets big brands dedicated to media buying, production, talent, product, creative, etc. So how can animal welfare fundraisers and marketers raise hell together, to shake it up and find new and innovative ways to increase donor support and drive sustainable revenue? 

Hear from animal welfare leaders whose organizations have significantly increased engagement with their donors. Panelists will share their personal stories, lessons learned, and how partnership drove sustainable success, including how a shelter recently embarked on a 5-year plan to significantly increase its level of donor support.

Both marketers and fundraisers will gain insights and inspiration to create effective strategies. Questions from the audience will follow the roundtable discussion. 

The Association’s Roundtable series features leaders discussing emerging and critical issues in animal welfare.

Moderated by Jim Tedford, President and CEO, The Association for Animal Welfare Advancement

The Roundtable Guests:

  • Denise Wong, CEO, One & All 
  • Stephanie Ladeira, Chief of Philanthropy & Community Development, Humane Society Silicon Valley 
  • Angela Speed, Vice President of Communications, Wisconsin Humane Society 

Note the special time: Thursday at 4pm Eastern.

Read the blog about this discussion session.


This roundtable has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.

Registrants may receive emails from this webinar's sponsor, One & All

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Denise Wong

CEO, One & All

Denise Wong is a master at creating experiences for brands to authentically connect with people where they live, work and play. She took the reins of One & All in early 2020 to focus on social good brands and causes. A Toronto native who also honed her skills in Asia, Canada and the U.S. at leading agency networks, including McCann, Grey, Ogilvy and DDB, Denise has more than 20 years of experience in brand building, business development, creativity, innovation and integrated communications strategy. Denise’s social good and purpose marketing experience includes working with clients at the Ronald McDonald House, Boys& Girls Club, Special Olympics, Canadian Cancer Society, United Way and various hospital foundations. Prior to joining One & All, Denise led over300 people and brands at Los Angeles-based Midnight Oil, including Disney, Spotify, HBO, Activision, Netflix, Microsoft, Universal Pictures and WarnerBros. An advocate of Diversity, Equity & Inclusion, work/life blend and flexible work policies in business, Denise is committed to delivering for clients and paving a sustainable and successful path for women in the workforce and in leadership positions.

Stephanie Ladeira

Chief of Philanthropy & Community Development, Humane Society Silicon Valley

Stephanie Ladeira joined HSSV in January 2006. As the Chief of Philanthropy & Community Development, Stephanie oversees a team of ten development professionals. Special campaigns completed since joining HSSV’s leadership team are a $25M building campaign and HSSV’s first ever $55M comprehensive campaign. Stephanie earned a BS from University of South Carolina and was a past board member for a German Shorthair rescue group. She also served as volunteer counsel for an animal welfare organization in her home state of South Carolina.

Angela Speed

Vice President of Communications, Wisconsin Humane Society

Angela Speed is the Vice President of Communications at the Wisconsin Humane Society and has been with the organization since 2006. Angela leads the communication, marketing, advertising, and public relations efforts for their six locations, along with a dynamic team of five staff. She holds a Master’s Degree in Journalism and a Bachelor’s Degree in Art History. 

Jim Tedford, CAWA

President & CEO, The Association for Animal Welfare Advancement

Jim Tedford accepted his dream job when he joined The Association as President & CEO in June of 2015.  But Jim is no stranger to the organization.  He has been a member for more than 30 years and served as our Board Chairman some twenty years ago.  Jim has been actively engaged in the animal welfare movement for more than 37 years having served as CEO for animal sheltering organizations in New York, Louisiana and Tennessee.  He served as a regional director for The Humane Society of the United States and then spent six years providing direct response marketing services to animal welfare organizations. Jim presents frequently at national and regional conferences on various animal welfare issues, organizational development and not-for-profit management. 

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