What 2020 Can Teach Us About the Future of Animal Welfare Marketing

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Part of the Petfinder Pro Adoption Options Series:

This year has been unpredictable in many ways, but as we move towards the end of 2020 we can look ahead to how lessons and insights gleaned during a global crisis may help us shape a brighter future for animals. This presentation will cover some key marketing takeaways from our collective COVID-19 response, shining a light on practical examples and ideas to help us better connect with all facets of our communities; leverage the power of teamwork and information sharing; and craft a strategic approach that means we can handle whatever comes next! 

BONUS: Read this blog with tips from the webinar.

This webinar has been pre-approved for:

  • 1 Certified Animal Welfare Administrator continuing education credit
  • 1 NACA CE
  • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

Petfinder members who participate* are eligible for exclusive Petfinder Foundation grant opportunities.  

 * must attend live webinar to qualify for grant opportunities


To register for Adoption Options workshops, log in with your Association username and password OR create a FREE "Learning Non-Member" account.

​Caitlin Quinn

Director of Operations, HeARTs Speak

Caitlin Quinn is the Director of Operations at HeARTs Speak, a nonprofit organization working to increase the visibility of shelter animals by providing tools, partnerships, and training that make marketing easy and accessible. She began her journey in animal welfare in 2008,developing a passion for maximizing resources and collaborating with others to find lifesaving solutions. Having joined the HeARTs Speak team in 2015, she’s been most excited by working with organizations to reimagine their storytelling power and make pet promotion more turn-key. Caitlin believes we can all build stronger, more supportive relationships within our community through marketing, no matter the size of the agency or budget available. 

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