The Association for Animal Welfare Advancement Learning Center
3-12-25 Transparency Around Euthanasia
Includes a Live Web Event on 03/12/2025 at 3:00 PM (EDT)
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Register
- Animal Welfare Professional Member - Free!
- Student Member - Free!
- Industry Partner Member - Free!
- Learning Member - Free!
- Industry Partner - Non-Member - Free!
Effective communication is paramount in animal welfare. But tackling highly sensitive issues can often be stressful and difficult. Being transparent with euthanasia can feel risky. Attendees will hear about two case studies where shelters were bold, honest, and transparent about the complicated topic of euthanasia. You will gain valuable insights into how to communicate on behalf of animals with courage, compassion, and impact.
Learn how KC Pet Project built transparent communication strategies, demonstrating how they gained community support for vulnerable animals to increase their chances of positive outcomes. Hear how they communicate to the public through their website and socials about dogs who are most at risk of euthanasia. See examples of how they use blunt honesty on social media when posting about animals who have been euthanized.
APA of Missouri will explain their process for launching internal and external communications around animals at risk of euthanasia. Learn how their pathway planning steps built trust and increased live outcomes. You’ll also hear how they got input and buy in from their team.
This webinar has been pre-approved for:
- 1 Certified Animal Welfare Administrator continuing education credit
- 1 NACA CE
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)
Kim Brown
Chief Operations Officer
APA of Missouri
Kim Brown is a Certified Animal Welfare Administrator (CAWA) and has been working in animal welfare for 14 years. She volunteered as a foster for 6 years prior to working in the field and continues to foster. Kim has a MA in Nonprofit Administration and a BA in Human Resource Management. She also spent eight years in the US Army Reserves as a Combat Medic.
Tori Fugate
Director of Communications
Shelter Animals Count
As Chief Communications Officer for KC Pet Project, Tori Fugate oversaw all marketing, events, web management, social media, retail sales, education initiatives, and media relations, including print, radio, and television appearances on a local and national level. Tori recently became the Director of Communications for Shelter Animals Count. She is a co-leader of the National Animal Care and Control Association Marketing and Communications Committee.
