9-28-22 Sticking to the Plan: Monthly Giving Doesn’t Happen by Chance

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Successful nonprofits know that consistent, dependable revenue is increasingly valuable—that’s why fundraisers work to sustain monthly giving. But how do you activate and power up a strong monthly giving program that lifts your net revenue?

RKD Group recently formed a task force to study the data around what drives donors to give monthly. They’ll share the findings in this webinar, and provide examples of how to step up to an “always on” approach to sustainer conversion.


  • Hayley Smith Vice President, Digital, RKD Group
  • Maegan Hoffmann, Director of Donor Experience, SPCA of Texas

Sponsored by   image

This session is the third in a 2022 Strength Training for Fundraisers series hosted by RKD Group. Register for the other sessions:

9/14/22 A Bigger, Stronger Pipeline to Major Gifts

9/21/22 Breaking Down Resistance: Convincing Animal Lovers to Give to People

Recorded Webinars with RKD: Future-focused Fundraising (2021)

Read the blog: Monthly Giving Doesn’t Just Happen

This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.

Read these blogs from RKD:

Don't Let Inflation Slow You Down

4 Simple Stewardship Practices 

Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?

Learn about our two fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

Technical Issues During a Live Webinar?

Maegan Hoffmann

Director of Donor Experience, SPCA of Texas

Maegan Hoffmann is the Director of Donor Experience for SPCA of Texas. She has led integrated million-dollar fundraising strategies for nonprofits of all sizes for more than 10 years. With a passion for donor-centricity, Maegan is a data-informed risk-taker who is deeply devoted to the wholistic donor experience. 

​Hayley Smith

Vice President, Digital, RKD Group

Hayley Smith is Vice President, Digital, at RKD Group. She has 15 years of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. Hayley has been with RKD since 2019, and she helps dozens of animal welfare organizations across the U.S. see the big picture of digital performance, guiding strategies that optimize online donor journeys to tell their story on devices of all shapes and sizes.

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