Future-focused Fundraising Series

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RKD's three-part series looks at the three areas that are the key to fundraising success: stewardship, improving digital communications, and virtual events. Anyone in fundraising/development, as well as C-level leaders of organizations who are looking for ways to bring in revenue, will benefit from this series.
Sponsored by   image

The live and recorded webinars are:

  • Approved for 1 Certified Animal Welfare Administrator continuing education credit 
  • Approved for 1.0 CFRE CE

Read these blogs from RKD:

4 Simple Stewardship Practices -- includes link to their ebook Donors and Data: where do we draw the line?
Major Donors: Your Secret to a Successful Year-End in 2020


Learn about our two new fundraising certificate programs:

The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

The Association Fundraising Executive Certificate Program     For individuals with more than 2 years of professional fundraising experience.

  • 5/06/21 Stewardship: Breaking Free from the Ask-And-Repeat Model

    Product not yet rated Includes Credits Includes a Live Web Event on 05/06/2021 at 3:00 PM (EDT)

    How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs?

    Donors have poured their hearts into your missions to help improve the lives of animals—fundraisers can’t take that for granted. How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs? Learn how to break free from the ask-and-repeat model by:

    • - Building a stronger connection with supporters
    • - Using new tools and technology
    • - Targeting high-value donors through modeling  

    Presenters:    

    • David Miller, Senior Vice President, RKD Group
    • Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
    • Sarah Dale, Humane Society of Tampa Bay 

    This session is Part 1 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue.  Register for the other sessions:

    Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact
    W  5/19 Virtual Events: Lessons Learned in a Year of Chaos

    Sponsored by   image

    This live and recorded program is approved for:

    • 1 Certified Animal Welfare Administrator continuing education credit 
    • 1.0 CFRE CE
    • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

    Read this blogs from RKD:

    4 Simple Stewardship Practices 

    Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?


    Learn about our two new fundraising certificate programs:

    The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

    The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

    David Miller, Senior Vice President, RKD Group

    David Miller is Senior Vice President at RKD Group, a leading fundraisingand marketing services provider to hundreds of nonprofit organizations. Hebrings more than two decades of animal welfare experience to help organizationscraft their fundraising strategies for success. Prior to joining RKD in 2011,David spent 14 years working at animal welfare organizations, including a stintas CEO at Peggy Adams Animal Rescue League.

    Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs

    Robin Rowland is the Vice President of Donor Relations and Communications atWayside Waifs, Kansas City's largest no-kill animal shelter and pet adoptioncampus. Robin has more than 25 years of experience in nonprofit fundraising,communications, and public relations. In addition to her professionalexperience, she has been a long-time volunteer to various organizationsincluding The Junior League of Kansas City, Missouri, Big Brothers Big Sisters,YouthFriends and the Humane Society of Greater Kansas City.

    Sarah Dale, Donor Relations & Grant Coordinator, Humane Society of Tampa Bay

    Sarah Dale is a Donor Relations and Grant Coordinator for the Humane Societyof Tampa Bay, a nonprofit organization that provides shelter for homeless and a-risk animals, adoptions, hospital and TNVR services for the general public.With more than a decade of experience working with for-profit and nonprofitorganizations, Sarah specializes in donor relations, grant management, databasemanagement, and grant writing. 

  • 5/13/21 Digital Revenue: Small Changes Can Make A Big Impact

    Product not yet rated Includes Credits Includes a Live Web Event on 05/13/2021 at 3:00 PM (EDT)

    Learn how to improve digital communication, especially fundraising, results through small tweaks.

    COVID-19 has made digital communication a necessity, not a trend, in 2021. And while not everyone can afford a super-sophisticated digital program, there are plenty of small tweaks organizations can make to improve the performance of what you’re doing now. In this webinar, we will show you how to improve your digital results through:

    • - Optimizing your website for SEO
    • - Asking donors to “cover the fee” on donation forms
    • - Improving Google Ad Grant performance
    • - Using lightboxes (pop-ups) on your home page

    Speakers:

    • - Jenn Thompson, Vice President, Digital, RKD Group
    • - Gina Fromme, Chief Development Officer, Humane Society of Missouri
    • - Alicia Vial, Communications Director, Louisiana SPCA

    This session is Part 2 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue.  Register for the other sessions:

    Th 5/06 Stewardship: Breaking Free from the Ask-And-Repeat Model 
    W  5/19 Virtual Events: Lessons Learned in a Year of Chaos

    This series is sponsored by   image

    This live and recorded program is approved for:

    • 1 Certified Animal Welfare Administrator continuing education credit 
    • 1.0 CFRE CE
    • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

    Learn about our two new fundraising certificate programs:

    The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

    The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

    Jenn Thompson, Vice President, Digital, RKD Group

    Jenn Thompson has decades of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. She has been with RKD since 2010, and she provides the digital plan of attack for dozens of food banks and animal shelters.

    Gina Fromme, Chief Development Officer, Humane Society of Missouri

    Gina Fromme is the Chief Development Officer for the Humane Society of Missouri, an organization dedicated to providing a safe and caring haven to all animals in need. Gina has more than 23 years of experience in nonprofit fund development, donor communications and multichannel marketing. 

    Alicia Vial, Communications Director, Louisiana SPCA

    Alicia Vial is the Communications Director for Louisiana SPCA, an organization dedicated to promoting, protecting and advancing the well-being of Louisiana’s companion animals. Alicia has more than 10 years of experience crafting communications strategies for both for-profit and nonprofit organizations. 

  • 5/19/21 Virtual Events: Lessons Learned in a Year of Chaos

    Product not yet rated Includes Credits Includes a Live Web Event on 05/19/2021 at 3:00 PM (EDT)

    Discuss the fundamentals of hosting a successful virtual event in 2021 and beyond.

    When events were canceled last spring, many animal welfare organizations were thrust into the unknown world of virtual events. Through it all, we learned a lot about what works and what doesn’t. A year later, it’s clear that virtual events are here to stay. We’ll discuss the fundamentals of hosting a successful virtual event in 2021, including:

    • - Creating a fun, engaging experience
    • - Activating volunteers and donors
    • - Running an organized, well-planned show
    • - Using data to track and measure

    Speakers:

    • Karla Baldelli, Vice President, Donor Engagement, RKD Group
    • KC Routos, Event Manager, Animal Rescue League of Iowa
    • Debbie MacDonald, Development Director at City Rescue Mission

    This session is Part 3 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue.  Register for the other sessions:

    Th 5/06 Stewardship: Breaking Free from the Ask-And-Repeat Model  

    Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact 


    This series is sponsored by   image

    This live and recorded program is approved for:

    • Approved for 1 Certified Animal Welfare Administrator continuing education credit 
    • Approved for 1.0 CFRE CE
    • 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)

    Learn about our two new fundraising certificate programs:

    The Association Fundraising Professional Certificate Program  For individuals with less than 2 years of professional fundraising experience. 

    The Association Fundraising Executive Certificate Program  For individuals with more than 2 years of professional fundraising experience.

    Karla Baldelli

    Vice President, Donor Engagement, RKD Group

    Karla Baldelli is an elite nonprofit fundraising executive with a 25-year career inmid-level and distinguished donor fundraising, engagement and stewardship formajor nonprofits. Her experience includes transformational roles with JDRF,Coast Guard Foundation, American Heart Association, Arthritis Foundation, TheSalvation Army and Susan G. Komen for the Cure. While at the American HeartAssociation, Karla built the first-ever mega-donor event, Honored GuestDay.  She designed the campaign architecture for the $100 million MissionLifeline Campaign and conceived the AHA’s National Giving Society, Cor Vitae.

    Karla brings strong leadership and strategic counsel for thoughtful,year-round donor experience strategies integrated throughout campaigns andgiving channels. Her expertise is changing the culture of major donor programs,including educating staff with her proprietary training, the Power of the DonorExperience.  Since coming to RKD, she has implemented a holistic program -leading with data insights and centered on the donor experience andorganizational execution - that results in more inspired giving and increasedrevenue.   

    KC Routos

    Event Manager, Animal Rescue League of Iowa

    KC Routos is the Event Manager for Animal Rescue League of Iowa, the state'slargest nonprofit animal shelter. KC's event planning background and dedicationto detail has helped her successfully navigate the changing landscape of eventfundraising and plan the organization's first virtual event this past year. 

    Debbie MacDonald

    Development Director at City Rescue Mission

    With more than 35 years in business and nonprofit sectors,Debbie MacDonald serves as the Director of Development for City Rescue Mission located in Oklahoma City. Debbie has decades of experience serving as a nonprofit professional and is highly skilled in building strong relationships with stakeholders, volunteers and donors that spur giving and support events.