The Association for Animal Welfare Advancement Learning Center
9-14-22 A Bigger, Stronger Pipeline to Major Gifts
Recorded On: 09/14/2022
In today’s economic climate, pipeline development is one of the most important fundraising trends facing animal welfare organizations. The key to enhancing your upward migration is by cultivating the right prospects into deeper relationships—but where do you begin?
In this webinar, we’ll discuss:
- Using analytics and modeling to reveal the wealth in your file
- Crafting a communication strategy that speaks to mid and major donors
- Combining structure and energy to steward these donors properly
Presenters: Karla Baldelli, Vice President, Donor Engagement, RKD Group
This session is the first in a 2022 Strength Training for Fundraisers series hosted by RKD Group. Register for the other sessions:
This live and recorded program is approved for 1 Certified Animal Welfare Administrator continuing education credit and 1.0 CFRE.
Read these blogs from RKD:
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Vice President, Donor Engagement, RKD Group
Karla Baldelli, Vice President, Donor Engagement at RKD Group, is an elite nonprofit fundraising executive with a 25-year career in mid-major donor fundraising, engagement and stewardship. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. Since coming to RKD, she has helped organizations implement holistic mid-level programs and execute virtual events. Karla believes in keeping the donor experience at the heart of all fundraising efforts, which results in more inspired giving and increased revenue.
The RKD Group
Born, raised and educated in the UK, Fiona commenced a successful 13-year career in international business with Fortune 100 Corporations, resulting in serving as president of a wholly-owned subsidiary of a major global corporation. With a life-altering event, she adjusted her career aspirations toward the nonprofit sector.
After 18 years leading distinguished partner engagement with local and national nonprofits, including Arthritis Foundation and American Cancer Society, she joined RKD Group. Her expertise spans leadership development, strategic planning, corporate partnerships, major gifts, cause campaigns, distinguished events and volunteer leadership recruitment.