The Association for Animal Welfare Advancement Learning Center
Building Credibility in Your Background Section
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Recorded On: 07/31/2023
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First impressions matter.
That is why the background section of your grant proposal needs to immediately establish your organization’s credibility with a funder—but that's not always so straightforward.
You shouldn’t overwhelm your background section with an extensive history. However, you want to let the reviewer know that you have a proven track record of creating positive change in your community. You want to show the depth and breadth of your programs and initiatives, but be strategic in telling your story.
During this session, Alice Ruhnke will demonstrate how you can find the perfect balance and use your background section to quickly show you’re an organization that gets things done. You’ll learn:
- the key elements you should include in your background section;
- ways to infuse your strengths;
- how to create a background profile of your organization that can *be used and reused by anyone in your organization; and,
- how a background template can strengthen your organization’s overall branding.
You’ll walk away ready to write a background section that immediately builds trust in your organization and sets the stage for the rest of your proposal.
Part of the GrantStation Webinar Recording Series: Grants and Partnerships which is designed with beginners in mind. It’s perfect for any member of a nonprofit organization seeking to strengthen their proposal writing skills. Save $! If you're a Learning Member, purchase the package for only $20 instead of paying $5 for individual sessions.
Presenter: Alice Ruhnke, President, GrantStation
This 44-minute webinar recording has been pre-approved for .75 Certified Animal Welfare Administrator continuing education credits.
GrantStation provides tools and training to find new grant sources, build a strong grantseeking program, and write winning successful proposals to fund your organization’s mission.
** Members of The Association, subscribe to GrantStation at a 90% discount, then enjoy access to MORE webinars about grant topics. **
Alice Ruhnke
President
GrantStation
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and the Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities.
Reach GrantStation at juliet.vile@grantstation.com.
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