The Association for Animal Welfare Advancement Learning Center
Thought Leadership for Nonprofits: Marketing to Build Authority & Share Expertise
Recorded On: 06/18/2019
Is your organization or are some of your staff the “go to” people in your field? Do others look to you for insights, trends, and guidance in a rapidly changing world? Are you frequently called by the media, and asked to contribute to publications or to speak at events? Or do you wish you were? Thought leaders are experts whose work, knowledge and experience are actively sought out by others – because those people have been introduced to the expert via good marketing. Learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader. After this session, you will understand:
- The difference between expertise and thought leadership
- How to determine if thought leadership is an appropriate strategy for your organization
- The communications tactics and best practices most often associated with thought leadership
- How your communications strategy will need to be adjusted to include thought leadership
This 36-minute webinar recording has been pre-approved for 0.5 Certified Animal Welfare Administrator continuing education credits.
Now part of the 5-part Communications series. Register for the series and save $5.
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)
Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.