The Association for Animal Welfare Advancement Learning Center
Certification Package: CAWA example by Eve
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- This certification is available to: Animal Welfare Professional Member, Student Member, Industry Partner Member and Learning Member. Please log in to enroll.
When you think about nonprofits with great marketing and fundraising communications, you’ll usually think of what you see on social media, email, their website or in the media. But great external communications work starts with great internal communications and team management. During this webinar series by Kivi Leroux-Miller, we’ll explore how to manage your communications work on the inside, so that you can share great communications on the outside.
Register for the five-part series.
1. Internal Communications: Informing and Engaging Your Staff & Board
2. Measuring the Effectiveness of Your Communications Work
3. High-Performing Communications Team: Taking Your Team to the Next Level Manage Product
Bonus - this series also includes recordings of Kivi's two workshops at The Association Spring Conference 2019:
4. Innovative Annual Reports that Provide Value to Constituents
5. Thought Leadership for Nonprofits: Marketing to Build Authority & Share Expertise
All sessions are pre-approved for CAWA CE credits and Texas DSHS CE.
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Includes Credits Recorded On: 06/19/2019
Learn how to turn your external communications skills inward and communicate more effectively with your board and staff. Part 1 in a 5-part series on great internal communications and team management.
External communications work is much easier with consistent, frequent, and transparent internal communications. During this webinar, you’ll learn how to turn your external communications skills inward and communicate more effectively with your board and staff.
This session is Part 1 in a 5-part series on great internal communications and team management. Register for the full series and save $5 on the package.
This webinar recording has been pre-approved for:
- 1 Certified Animal Welfare Administrator continuing education credit.
- 1 CE by the Texas Department of State Health Services (DSHS) for Texas Animal Control Officers
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
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Includes Credits Recorded On: 07/31/2019
Talk about the best practices for measuring nonprofit communications success Part 2 in a 5-part series on great internal communications and team management.
Does your communications work make a difference? How do you know? During this webinar, we’ll talk about the best practices for measuring nonprofit communications success, including how to select the right key performance indicators and benchmarks, what to measure and what to ignore, and how to report results to others.
This session is Part 2 in a 5-part series on great internal communications and team management.
This webinar has been pre-approved for :
- 1 Certified Animal Welfare Administrator continuing education credit
- 1 point by the Certified Fund Raising Executives (CFRE)
- 1 CE by the Texas Department of State Health Services (DSHS) for Texas Animal Control Officers
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
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Includes Credits
Learn the secrets of high-performing communications teams. Part 3 in a 5-part series on great marketing and fundraising communications.
What separates the third of nonprofits who rate their communications programs as effective from the two-thirds who say they are only somewhat effective or ineffective? It’s not a huge staff or budget. Instead, it is how people work together, including how they collaborate, make decisions, and create efficient workflows. During this webinar, you’ll learn the secrets of high-performing communications teams.
This session is Part 3 in a 5-part series on great internal communications and team management. Register for the full series and save $5 on the package.
This webinar recording has been pre-approved for:
- 1 Certified Animal Welfare Administrator continuing education credit
- 1 point by the Certified Fund Raising Executives (CFRE)
- 1 CE by the Texas Department of State Health Services (DSHS) for Texas Animal Control Officers
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
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Includes Credits Recorded On: 06/20/2019
How can you turn what feels like a waste of resources into a powerful communications piece to your donors and other supporters?
Producing an annual report is a management best practice. But let’s face it: traditional annual reports are also time-consuming and expensive with questionable return on investment. How can you turn what feels like a waste of resources into a powerful communications piece to your donors and other supporters? We’ll explore the trends toward shorter, more modern annual reports that are much easier to create and that provide real value to you and to your constituents. After this session, you will understand:
- How to choose a format that does the work of an annual report, but is easily repurposed for other uses too
- How to tell the story beyond the stats and financials
- The best formulas for creating powerful annual report infographics and videos
- What to do with donor lists and other space-hogging elements when you decide to do a short report instead
This webinar recording has been pre-approved for:
- 1.0 Certified Animal Welfare Administrator continuing education credit
- 1 point by the Certified Fund Raising Executives (CFRE)
- 1 CE by the Texas Department of State Health Services (DSHS) for Texas Animal Control Officers
Now part of the 5-part Communications series. Register for the series and save $5.
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
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Includes Credits Recorded On: 06/18/2019
Learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader.
Is your organization or are some of your staff the “go to” people in your field? Do others look to you for insights, trends, and guidance in a rapidly changing world? Are you frequently called by the media, and asked to contribute to publications or to speak at events? Or do you wish you were? Thought leaders are experts whose work, knowledge and experience are actively sought out by others – because those people have been introduced to the expert via good marketing. Learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader. After this session, you will understand:
- The difference between expertise and thought leadership
- How to determine if thought leadership is an appropriate strategy for your organization
- The communications tactics and best practices most often associated with thought leadership
- How your communications strategy will need to be adjusted to include thought leadership
This 36-minute webinar recording has been pre-approved for 0.5 Certified Animal Welfare Administrator continuing education credits.
Now part of the 5-part Communications series.
Kivi Leroux Miller
Founder and CEO, Nonprofit Marketing Guide
Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:
- CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.
This three-part series is presented by Kivi Leroux Miller, Founder and CEO, Nonprofit Marketing Guide.
