The Association for Animal Welfare Advancement Learning Center
Future-focused Fundraising Series
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Register
- Animal Welfare Professional Member - Free!
- Student Member - Free!
- Industry Partner Member - Free!
- Learning Member - Free!
- Industry Partner - Non-Member - Free!
RKD's three-part series looks at the three areas that are the key to fundraising success: stewardship, improving digital communications, and virtual events. Anyone in fundraising/development, as well as C-level leaders of organizations who are looking for ways to bring in revenue, will benefit from this series.
Sponsored by 
The live and recorded webinars are:
- Approved for 1 Certified Animal Welfare Administrator continuing education credit
- Approved for 1.0 CFRE CE
Read these blogs from RKD:
4 Simple Stewardship Practices -- includes link to their ebook Donors and Data: where do we draw the line?
Major Donors: Your Secret to a Successful Year-End in 2020
Learn about our two new fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
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Includes Credits Recorded On: 05/06/2021
How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs?
Donors have poured their hearts into your missions to help improve the lives of animals—fundraisers can’t take that for granted. How can we better show appreciation to our supporters in a way that’s manageable and still brings in the revenue we need for programs? Learn how to break free from the ask-and-repeat model by:
- - Building a stronger connection with supporters
- - Using new tools and technology
- - Targeting high-value donors through modeling
Presenters:
- David Miller, Senior Vice President, RKD Group
- Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
- Sarah Dale, Humane Society of Tampa Bay
Read the blog about this session.
This session is Part 1 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue. Register for the other sessions:
Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact
W 5/19 Virtual Events: Lessons Learned in a Year of ChaosSponsored by
This live and recorded program is approved for:
- 1 Certified Animal Welfare Administrator continuing education credit
- 1.0 CFRE CE
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)
Read this blogs from RKD:
4 Simple Stewardship Practices
Major Donors: Your Secret to a Successful Year-End in 2020 -- includes link to their ebook Donors and Data: where do we draw the line?
Learn about our two new fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
David Miller, Senior Vice President, RKD Group
David Miller is Senior Vice President at RKD Group, a leading fundraising and marketing services provider to hundreds of nonprofit organizations. He brings more than two decades of animal welfare experience to help organizations craft their fundraising strategies for success. Prior to joining RKD in 2011, David spent 14 years working at animal welfare organizations, including serving as the CEO of three organizations in Florida and North Carolina.
Robin Rowland, Vice President, Donor Relations & Communications, Wayside Waifs
Robin Rowland is the Vice President of Donor Relations and Communications atWayside Waifs, Kansas City's largest no-kill animal shelter and pet adoptioncampus. Robin has more than 25 years of experience in nonprofit fundraising,communications, and public relations. In addition to her professionalexperience, she has been a long-time volunteer to various organizationsincluding The Junior League of Kansas City, Missouri, Big Brothers Big Sisters,YouthFriends and the Humane Society of Greater Kansas City.
Sarah Dale, Donor Relations & Grant Coordinator, Humane Society of Tampa Bay
Sarah Dale is a Donor Relations and Grant Coordinator for the Humane Societyof Tampa Bay, a nonprofit organization that provides shelter for homeless and a-risk animals, adoptions, hospital and TNVR services for the general public.With more than a decade of experience working with for-profit and nonprofitorganizations, Sarah specializes in donor relations, grant management, databasemanagement, and grant writing.
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Includes Credits
Learn how to improve digital communication, especially fundraising, results through small tweaks.
COVID-19 has made digital communication a necessity, not a trend, in 2021. And while not everyone can afford a super-sophisticated digital program, there are plenty of small tweaks organizations can make to improve the performance of what you’re doing now. In this webinar, we will show you how to improve your digital results through:
- - Optimizing your website for SEO
- - Asking donors to “cover the fee” on donation forms
- - Improving Google Ad Grant performance
- - Using lightboxes (pop-ups) on your home page
Speakers:
- - Jenn Thompson, Vice President, Digital, RKD Group
- - Gina Fromme, Chief Development Officer, Humane Society of Missouri
- - Alicia Vial, Communications Director, Louisiana SPCA
This session is Part 2 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue. Register for the other sessions:
Th 5/06 Stewardship: Breaking Free from the Ask-And-Repeat Model
W 5/19 Virtual Events: Lessons Learned in a Year of ChaosThis series is sponsored by
This live and recorded program is approved for:
- 1 Certified Animal Welfare Administrator continuing education credit
- 1.0 CFRE CE
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)
Learn about our two new fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Jenn Thompson, Vice President, Digital, RKD Group
Jenn Thompson has decades of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. She has been with RKD since 2010, and she provides the digital plan of attack for dozens of food banks and animal shelters.
Gina Fromme, Chief Development Officer, Humane Society of Missouri
Gina Fromme is the Chief Development Officer for the Humane Society of Missouri, an organization dedicated to providing a safe and caring haven to all animals in need. Gina has more than 23 years of experience in nonprofit fund development, donor communications and multichannel marketing.
Alicia Vial, Communications Director, Louisiana SPCA
Alicia Vial is the Communications Director for Louisiana SPCA, an organization dedicated to promoting, protecting and advancing the well-being of Louisiana’s companion animals. Alicia has more than 10 years of experience crafting communications strategies for both for-profit and nonprofit organizations.
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Includes Credits
Discuss the fundamentals of hosting a successful virtual event in 2021 and beyond.
When events were canceled last spring, many animal welfare organizations were thrust into the unknown world of virtual events. Through it all, we learned a lot about what works and what doesn’t. A year later, it’s clear that virtual events are here to stay. We’ll discuss the fundamentals of hosting a successful virtual event in 2021, including:
- - Creating a fun, engaging experience
- - Activating volunteers and donors
- - Running an organized, well-planned show
- - Using data to track and measure
Speakers:
- Karla Baldelli, Vice President, Donor Engagement, RKD Group
- KC Routos, Event Manager, Animal Rescue League of Iowa
- Debbie MacDonald, Development Director at City Rescue Mission
This session is Part 3 in a three-part Future-focused Fundraising series geared towards animal welfare professionals who are looking for ways to bring in revenue. Register for the other sessions:
Th 5/06 Stewardship: Breaking Free from the Ask-And-Repeat Model
Th 5/13 Digital Revenue: Small Changes Can Make A Big Impact
This series is sponsored byThis live and recorded program is approved for:
- Approved for 1 Certified Animal Welfare Administrator continuing education credit
- Approved for 1.0 CFRE CE
- 1 CE towards ACO CE requirements per Ch. 829 of the Texas Health and Safety Code by the Texas Department of State Health Services (DSHS)
Learn about our two new fundraising certificate programs:
The Association Fundraising Professional Certificate Program For individuals with less than 2 years of professional fundraising experience.
The Association Fundraising Executive Certificate Program For individuals with more than 2 years of professional fundraising experience.
Karla Baldelli
Vice President, Donor Engagement, RKD Group
Karla Baldelli, Vice President, Donor Engagement at RKD Group, is an elite nonprofit fundraising executive with a 25-year career in mid-major donor fundraising, engagement and stewardship. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. Since coming to RKD, she has helped organizations implement holistic mid-level programs and execute virtual events. Karla believes in keeping the donor experience at the heart of all fundraising efforts, which results in more inspired giving and increased revenue.
KC Routos
Event Manager, Animal Rescue League of Iowa
KC Routos is the Event Manager for Animal Rescue League of Iowa, the state'slargest nonprofit animal shelter. KC's event planning background and dedicationto detail has helped her successfully navigate the changing landscape of eventfundraising and plan the organization's first virtual event this past year.
Debbie MacDonald
Development Director at City Rescue Mission
With more than 35 years in business and nonprofit sectors,Debbie MacDonald serves as the Director of Development for City Rescue Mission located in Oklahoma City. Debbie has decades of experience serving as a nonprofit professional and is highly skilled in building strong relationships with stakeholders, volunteers and donors that spur giving and support events.
