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  • MindEdge: Digital Marketing Courses & Certificate in Digital Marketing

    Product not yet rated

    Our partner, MindEdge, offers communications training and a Certificate in Digital Marketing.

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    Our partner, MindEdge,offers marketing training and a Certificate in Digital Marketing. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. Course in this certificate cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

    Note: these courses are NOT approved for CAWA CEs but some award PDUs and HRCIs.

    *** For full details and to register, see The Association's MindEdge Catalog here. MindEdge courses are available to all of your staff and volunteers, so share this link to all!

    Course Titles: (length and fee vary)

    • An Overview of Marketing
    • Content Marketing
    • Conversion Rate Optimization
    • Digital Marketing Strategy
    • Marketing Automation
    • Mobile Marketing
    • Paid Search (PPC)
    • Search Engine Optimization
    • Social Media Marketing
    • Web Analytics

    • MindEdge: Security Awareness Training

      Product not yet rated

      Our partner, MindEdge, offers a completely online and self-paced, GED® Test Prep course which provides a comprehensive preparation for the GED® Test.

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      Our training partner MindEdge's Security Awareness Online Training teaches employees to identify and prevent security breaches before they happen. For four cents per day per employee, your staff will have year-long, anytime, anywhere access to our highly-rated online security awareness training. This comprehensive training spans the facets of security awareness from in-office to remote security, email to phishing attacks, malware to ransomware, cloud to social media, and more. In addition, the optional phishing simulation features the ability to simulate phishing attacks to test employees' ability to recognize and respond to attempted attacks.

      Contact learning@theaawa.org about bulk discounts for large groups of employees.

      *** For full details and to register, see The Association's MindEdge Catalog here. MindEdge courses are available to all of your staff and volunteers, so share this link to all!

    • 06/05/19 How Healthy Is Your Organization?

      Includes Credits Recorded On: 06/05/2019

      Are you looking to increase team performance, streamline processes and drive employee engagement to the highest levels?

      Are you looking to increase team performance, streamline processes and drive employee engagement to the highest levels? Do you want to help make your organization the healthiest it has ever been? Then this webinar is for you!
       
      During this engaging session, you will be introduced to the healthiest donut you’ve ever seen and learn about the four levers that work together to drive real organizational health:

      • Emotional Intelligence
      • Team Behaviors
      • Operational Excellence
      • Leadership Practices

      These four levers form the basis of The Association’s new Certificate of Organizational Leadership program, which builds new skills in senior leaders and mid-managers, and demonstrates specific actions you can take to increase your organization’s effectiveness, efficiency, and engagement. This introductory webinar is a great opportunity for you to get a taste of the full certificate program. 

      Live webinar attendees will learn about the program and receive a valuable discount off the Certificate program! 

      This webinar has been approved for 1 Certified Animal Welfare Administrator continuing education credit.

      Brett Cooper

      President & Co-Founder, Integris Performance Advisors

      Brett Cooper is the President of Integris Performance Advisors, a professional development firm he co-founded to expand the existence of healthy organizations and great places to work. By creatively bringing together concepts from The Five Dysfunctions of a Team (by Patrick Lencioni), The Leadership Challenge (by Jim Kouzes and Barry Posner), Everything DiSC and Lean Six Sigma, Brett and his team have influenced thousands of people in government, nonprofits and corporate America to work together in more productive, more effective and more human ways. Brett is the performance consultant for San Diego Humane Society. He earned an MBA in Finance from the Stern School of Business at New York University and a Bachelor's degree in Marketing from San Diego State University.

    • Thought Leadership for Nonprofits: Marketing to Build Authority & Share Expertise

      Product not yet rated Includes Credits Recorded On: 06/18/2019

      Learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader.

      Is your organization or are some of your staff the “go to” people in your field? Do others look to you for insights, trends, and guidance in a rapidly changing world?  Are you frequently called by the media, and asked to contribute to publications or to speak at events? Or do you wish you were? Thought leaders are experts whose work, knowledge and experience are actively sought out by others – because those people have been introduced to the expert via good marketing. Learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader. After this session, you will understand:

      • The difference between expertise and thought leadership
      • How to determine if thought leadership is an appropriate strategy for your organization
      • The communications tactics and best practices most often associated with thought leadership
      • How your communications strategy will need to be adjusted to include thought leadership

      This 36-minute webinar recording has been pre-approved for 0.5 Certified Animal Welfare Administrator continuing education credits.

      Now part of the 5-part Communications series. Register for the series and save $5.

      Kivi Leroux Miller

      Founder and CEO, Nonprofit Marketing Guide

      Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.  She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:

      - CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
      - Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
      - The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)

      Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.

    • 06/19/19 Internal Communications: Informing and Engaging Your Staff & Board

      Includes Credits Recorded On: 06/19/2019

      Learn how to turn your external communications skills inward and communicate more effectively with your board and staff. Part 1 in a 5-part series on great internal communications and team management.

      External communications work is much easier with consistent, frequent, and transparent internal communications.  During this webinar, you’ll learn how to turn your external communications skills inward and communicate more effectively with your board and staff. 

      This session is Part 1 in a 5-part series on great internal communications and team management. Register for the full series and save $5 on the package.

      This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.

      Kivi Leroux Miller

      Founder and CEO, Nonprofit Marketing Guide

      Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.  She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:

      - CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
      - Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
      - The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)

      Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.

    • Innovative Annual Reports that Provide Value to Constituents

      Includes Credits Recorded On: 06/20/2019

      How can you turn what feels like a waste of resources into a powerful communications piece to your donors and other supporters?

      Producing an annual report is a management best practice. But let’s face it: traditional annual reports are also time-consuming and expensive with questionable return on investment. How can you turn what feels like a waste of resources into a powerful communications piece to your donors and other supporters? We’ll explore the trends toward shorter, more modern annual reports that are much easier to create and that provide real value to you and to your constituents. After this session, you will understand:

      • How to choose a format that does the work of an annual report, but is easily repurposed for other uses too
      • How to tell the story beyond the stats and financials
      • The best formulas for creating powerful annual report infographics and videos
      • What to do with donor lists and other space-hogging elements when you decide to do a short report instead 

      This webinar has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits and 1 point by the Certified Fund Raising Executives (CFRE).

      Now part of the 5-part Communications series. Register for the series and save $5.

      Kivi Leroux Miller

      Founder and CEO, Nonprofit Marketing Guide

      Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.  She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. Kivi is also the award-winning author of three books, as well as a popular blog:

      - CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media, which Kivi co-founded.)
      - Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award)
      - The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (2010, used as the textbook in many college and certificate programs on nonprofit communications)

      Because she can't get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is vice president of the Lexington Farmers Market Association (Lexington, NC). She also co-founded Grow and Go Girls, a small baking and gardening business where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.

    • 06/26/19 Managing and Overcoming Resistance to Change

      Includes Credits Recorded On: 06/26/2019

      Learn about organizational change and how to increase readiness and buy-in while minimizing resistance.

      Change is important, even though it’s basic human nature to resist it! According to experts, 70% of change efforts fail.

      Whether you are creating new programs, expanding operations, moving into a new shelter, or any other change, it can be tough for your staff and volunteers. This webinar will help increase understanding of the aspects of organizational change, increasing readiness and buy-in while minimizing resistance. We will draw upon research in neuroscience to help us apply evidence-based strategies in our daily work. We’ll arm you with key strategies for understanding resistance to change and provide effective tactics for moving people past it. 

      This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.

      Laura Maloney

      Principal, Adisa

      Laura Maloney has held leadership roles in several organizations such as CEO of the Louisiana SPCA, Senior Vice President of the ASPCA, COO of The Humane Society of the United States, and COO of Panthera, a global wild cat conservation organization operating in 50 countries. In her role at HSUS, she also oversaw the organization’s five wildlife and equine sanctuaries across the nation. Laura holds an MBA degree from Tulane University and a B.S. in Secondary Science Education from West Virginia University. She’s a graduate of Georgetown University with certifications in Executive Coaching and Change Leadership with additional training in vertical development and compassion fatigue. Laura is a business coach for Top 6 Club, and is a member of the International Coaching Federation and the Association of Zoos and Aquariums.

      Betsy McFarland, CAWA

      Principal, Adisa

      Betsy McFarland has 25 years in animal protection, including 18 years at the Humane Society of the United States where she served in multiple roles in the Companion Animals department, including as Vice President for the last five years of her tenure. Betsy lead the development of policy and educational campaigns to eliminate gas chamber euthanasia in animal shelters in the United States, increase non-lethal solutions for managing cat populations, and keep pets in their homes. She has advised hundreds of shelters and rescues around the world on animal care and sheltering operations, policy, leadership, and volunteer engagement. Passionate about engaging the community, Betsy also has extensive experience in growing volunteers within organizations large and small. 

    • 07/10/19 The Power of Perspective:  Finding the Silver Lining When It’s Raining Cats & Dogs

      Includes Credits

      Find out how Columbus Humane leverages adversity and makes the best of difficult situations by shifting perspectives.

      Sometimes a set-back is really a remarkable path forward.  This is a story about shaping our best possible future by changing the lens through which we view our challenges.  Join Rachel D.K. Finney, CEO of Columbus Humane, for an inspiring look at how she and her team leverage adversity and make the best of difficult situations by shifting perspectives.  Conquer any challenge from catastrophic flooding to feline overpopulation with a journey to the bright side. 

      This session creates an opportunity to consider the “up side of down.”  Finney, a self-proclaimed “advantage-ist” teaches the audience to consider the advantages of experiencing hardship and the good that can come from otherwise bad situations.  Attendees will receive an advantage inventory and a reflection activity ready for immediate use. 

      This webinar has been pre-approved for 1 Certified Animal Welfare Administrator continuing education credit.

      Rachel D.K. Finney, CAWA

      Chief Executive Officer, Columbus Humane, OH

      Rachel D.K. Finney is a Certified Animal Welfare Administrator with 15 years of experience in animal sheltering. Finney has degrees in nonprofit management, psychology, political science and sociology from Indiana University. She began working in animal welfare as the Executive Director of the Union County Humane Society in Marysville, OH and serves as the CEO at Columbus Humane, formerly the Capital Area Humane Society in Columbus, Ohio. Rachel operates under the philosophy that we should "never be afraid to do the right thing."   


    • Teaching Old Dogs New Tricks: The Changing Roles of Animal Welfare Organizations

      In this keynote address recording, you will hear from a 35-year veteran of the industry how animal welfare organizations can fulfill their missions outside the shelter.

      Evolution happens quickly in the animal welfare field. Our roles are continuously changing, and our focus has become much more external. The world, as it turns out, does not start and stop inside the walls of our shelters. We are meeting important community needs like access to care, community outreach, and disaster response.

      In this keynote address recording, you will hear from a 35-year veteran of the industry how animal welfare organizations can fulfill their missions outside the shelter. This presentation was recorded at the 2019 ASPCA Maddie's® Cornell Shelter Medicine Conference.

    • The Certificate in Organizational Leadership

      Product not yet rated Includes Credits

      The Certificate in Organizational Leadership is a high impact, self-paced program designed for leaders throughout the animal welfare industry.

      Developed by Integris Performance Advisors, The Certificate in Organizational Leadership is a high impact, self-paced program designed for leaders throughout the animal welfare industry. By learning and applying the skills and techniques of this program, you will:

      • Be equipped to drive your organization to higher levels of team performance, operational excellence, and employee engagement
      • Become more emotionally intelligent while gaining deep insights into what drives you and those you work with to do the things you do
      • Understand how to make your teams as productive and cohesive as possible
      • Learn how to improve processes and streamline how work gets done
      • Gain insights about the behaviors you must exhibit more frequently to be the most effective leader you can be

      Leaders in any animal welfare organization, including senior executives, middle managers, and front line supervisors will benefit from this course, as will people who strive to become leaders someday.

      This 8-12 hour course is approved for 8 CAWA CEs. (Each module will take 2-3 hours.)   This course is approved for 8 points by the Certified Fund Raising Executives (CFRE).


      Fees: $250 for Association Members, $375 for non-members.

      BULK REGISTRATION: Enroll 5 or more of your staff/volunteers for the program at once & save $50 per person. Not valid with other discounts. Contact us for instructions. Learn about how to make the program a team experience.


      Curious? View this free introductory webinar to get a taste of the program: How Healthy is Your Organization?

      Review the syllabus.

      Note: After registering for this course you will be emailed an access code to take the Everything DiSC Workplace Assessment which is part of the first course module - expect the access code within 48 hours (M-F).

      Introductory Module

      A healthy organization is one that exhibits high levels of:

      • Employee engagement
      • Trust and respect
      • Collaboration and teamwork
      • Quality
      • Customer satisfaction

      And low levels of:
      • Turnover and absenteeism
      • Safety incidents
      • Internal politics
      • Departmental and functional silos
      • Gossip

      Serving as the launching point for your leadership development journey, the program introduction will provide you with a clear understanding of why you must focus your attention on four key areas:

      1. Emotional Intelligence 
      2. Team Behaviors
      3. Operational Excellence
      4. Leadership Practices

      Interactive Module 1: Emotional Intelligence

      Central to any organization’s culture is how people communicate and interact. Emotional Intelligence (EQ) refers to the ability to understand, recognize and manage the emotions that underlie communication and interpersonal interaction, both in yourself and in others. By completing this module, you will:

      • Become more self-aware of your own mindset and behavioral tendencies, gaining a deeper recognition of why you do what you do
      • Be able to more easily recognize the behavioral tendencies of others, giving you the ability to adjust your communication style as the situation demands
      • Understand a powerful framework called DiSC, that will enable you to help your peers, colleagues and direct reports become more emotionally intelligent too
      Interactive Module 2: Team Behaviors

      Research shows that highly cohesive teams consistently outperform other groups of people. Why? Because cohesive teams:

      • Make better, faster decisions
      • Tap into the skills and opinions of all members
      • Avoid wasting time and energy on politics, confusion, and destructive conflict
      • Have more fun while being more productive

      In this module you will learn how to influence your team to embrace the five behaviors that are central to creating the highest levels of cohesion and engagement:

      1. Building vulnerability-based trust
      2. Engaging in productive conflict
      3. Committing to team decisions
      4. Holding one another accountable
      5. Focusing on collective results

      Interactive Module 3: Operational Excellence

      Everything that happens inside an organization is a process; a series of steps, actions, and/or decisions that ultimately result in getting something done. But all processes are not created equal. Many processes are fraught with waste and non-value adding activities, such as:

      • Mistakes and rework
      • Waiting and back-and-forth handoffs between people and/or departments
      • Extra movement and transportation

      These inefficient processes lead to employee frustration and customer dissatisfaction. Through this module, you will learn the basics of a proven methodology called Lean Six Sigma, giving you the tools and skills, you need to:

      • Define where problems exist
      • Measure the impact of process inefficiency 
      • Analyze and improve how work gets done
      • Put in place new procedures that will control process efficiency and drive change forward in your organization

      Interactive Module 4: Leadership Practices

      As a leader in your organization, your behaviors have tremendous influence on those around you. Peers, colleagues, and direct reports look to you for guidance. They watch what you do and learn from your example. 

      During this module, you will learn to more frequently exhibit the five leadership practices proven to drive higher levels of organizational performance and positive workplace attitudes:

      • Model the way
      • Inspire a shared vision 
      • Challenge the process
      • Enable others to act
      • Encourage the heart

      Conclusion Module

      By completing the four interactive modules, you’ve dedicated yourself to self-reflection and personal development. You’ve learned new tools and techniques for being the best leader you can be. In this final segment we will focus on the future, giving you a final set of tips and advice for how you can apply what you’ve learned for the benefit of your team, your organization and all those you serve. While this may be the end of the certificate program, we hope it’s just the start of your journey toward creating a healthier organization and a great place to work

      Brett Cooper

      President & Co-Founder, Integris Performance Advisors

      Brett Cooper is the President of Integris Performance Advisors, a professional development firm he co-founded to expand the existence of healthy organizations and great places to work. By creatively bringing together concepts from The Five Dysfunctions of a Team (by Patrick Lencioni), The Leadership Challenge (by Jim Kouzes and Barry Posner), Everything DiSC and Lean Six Sigma, Brett and his team have influenced thousands of people in government, nonprofits and corporate America to work together in more productive, more effective and more human ways. Brett is the performance consultant for San Diego Humane Society. He earned an MBA in Finance from the Stern School of Business at New York University and a Bachelor's degree in Marketing from San Diego State University.

      Evans Kerrigan

      CEO and Co-Founder, Integris Performance Advisors

      Evans is CEO and Co-Founder at Integris Performance Advisors. Evans has over 20 years of experience developing leaders and running operational excellence programs. Evans holds a Bachelor's Degree in Marketing from Virginia Tech and an MBA from Golden Gate University. He is a Certified Master for The Leadership Challenge, a Certified Facilitator for Everything DiSC Workplace, an accredited facilitator of the Five Behaviors of a Cohesive Team, and a Master Black Belt in Lean Six Sigma.